Supermarkets in Vietnam: Opportunities and Obstacles

Maruyama, Masayoshi; Trung, Le Viet

doi:10.1111/j.1467-8381.2007.00245.x

Cited by 77 publications

(76 citation statements)

References 19 publications

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“…Spinks and Bose (2002), in a study of seafood purchasing in New Zealand, find that consumer decision is influenced by product characteristics of nutrition, taste, health benefit and ease of preparation. Additionally, Maruyama and Trung (2007) demonstrate that the underlying reasons for buying fresh food in Vietnamese supermarkets include factors such as brand names, ranges of size and volume, the freshness and the origin of goods. Recently, scholars typically identify food label and package as important determinants of consumer purchasing decision (Akbay & Jones, 2005;Andreas, Panagiotis, & Rodolfo, 2007;Jabir, Sanjeev, & Janakiraman, 2010;Jean & Louis, 2011;Kempen, Bosman, Bouwer, Klein, & van der Merwe, 2011).…”

Section: Productmentioning

confidence: 97%

The Impact of Marketing Mix Elements on Food Buying Behavior: A Study of Supermarket Consumers in Vietnam

Phan

2015

IJBM

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The purpose of this study is to investigate the impact of marketing mix elements on food buying behavior of supermarket consumers in Vietnam. Empirical evidence from 222 participants shopping at five supermarkets validates a theoretical model, indicating a significant positive relationship between marketing mix variables and food purchasing behavior. Results reveal that product factor exerts greatest influence on consumer buying decision, followed by shopping convenience, store atmosphere, price, promotion and personnel respectively. These findings contribute to the literature relating to retail marketing and have marketing implications for bringing traffic into supermarkets and increasing sales.

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Section: Productmentioning

confidence: 97%

The Impact of Marketing Mix Elements on Food Buying Behavior: A Study of Supermarket Consumers in Vietnam

Phan

2015

IJBM

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“…However, even though in some countries the geographic diffusion is completed (Goldman and Hino, 2005;Maruyama and Trung, 2007), supermarkets have been unable to capture the major share of the fresh fruit and vegetable market due to perceptions of inferior freshness and quality of fruit and vegetables sold at supermarkets; and cultural and social advantages (Kusumawaty et al, 2013).…”

Section: Introductionmentioning

confidence: 99%

Consumers’ Choice for Vegetable Market Channels in Indonesia

Slamet

Nakayasu

2016

KLS

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The purpose of this study is to explore consumers' choice for vegetable market channels and to determine the factors which affect their choices. A survey involving 887 respondents was carried out in Jabodetabek area. This study found that the traditional retail formats (e.g., wet market, peddler, and kiosks aka warungs) were the favorable place for vegetable purchasing. The results of the multinomial logit model analysis suggests that consumers' retail format choice is determined by domicile, education level, income level, employment status of women, and purchase frequency. Moreover, other factors that influenced consumer choice is price, quality of product, safety concern, store attributes, easiness & availability, and brand & traceability information.

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“…The development of supermarkets in Vietnam has been slow [14,15] and most Vietnamese prefer to buy (and do purchase) their pork fresh from traditional market-outlets, mainly permanent local markets [16,17]. As long as this preference continues, the market opening in Vietnam for imported pork is relatively small because it is of necessity not fresh and its main retail outlet is through supermarkets.…”

Section: Discussion Of Current Policy Issues In Vietnam Of Direct Relmentioning

confidence: 99%

Trends in Vietnam`s Pork Supply and Structural Features of its Pig Sector

Tisdell¹

2009

TOARSJ

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Abstract:Pork is the single most important source of animal protein in Vietnam and its availability has a substantial impact on the well-being of the Vietnamese. Since 1996, the local supply and per capita availability of pork in Vietnam have increased substantially. The trends in and sources of this growth in supply are identified by analysing official statistics. Differences in regional supply of pork are also identified, as well as regional variations in pork yields. Vietnam's pork industry relies on many small-scale household producers for the bulk of its pork supply. The structure of the sector is investigated and found to be altering slowly -a slight increase in scale of production units has been occurring. The rate of growth in Vietnam's supply of pork has slowed and production could decline despite the large increases in productivity in this sector since the mid-1990s. The industry is still not internationally competitive. Hence, imports of pork from Canada and the USA occurred in the last few years, and these may increase after 2012 when Vietnam should become World Trade Organization (WTO)-compliant. This concerns the Government of Vietnam because it could threaten the economic sustainability of its pig industry. The Government believes that by adopting policies to increase the scale of production of individual pig-producing units, this will shore up the competitive position of its pig sector. This policy is discussed.

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Supermarkets in Vietnam: Opportunities and Obstacles

Cited by 77 publications

References 19 publications

The Impact of Marketing Mix Elements on Food Buying Behavior: A Study of Supermarket Consumers in Vietnam

The Impact of Marketing Mix Elements on Food Buying Behavior: A Study of Supermarket Consumers in Vietnam

Consumers’ Choice for Vegetable Market Channels in Indonesia

Trends in Vietnam`s Pork Supply and Structural Features of its Pig Sector

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