“…The adoption of quality standards and other quality initiatives is an important strategy for many organizations to improve their current management system (AlMaian, Needy, Walsh & Alves, 2015) and competitiveness (Rubio-Andrada, Alonso-Almeida, & Rodríguez-Antón, 2011; Castka, Prajogo, Sohal, & Yeung, 2015;Razieri, Torabi, Tabrizian, & Zahiri, 2018). Most previous work on quality standards assumes a homogeneous adoption of the standard; that is, they consider that all organizations adopt quality standards in the same way (Bayo-Moriones, Merino-Díaz-de-Cerio, & Escamilla- de-León, 2011;Mak, 2011;Alonso-Almeida, Rodríguez-Antón, & Rubio-Andrada, 2012;Djekic, Dimitrijevic, & Tomic, 2017).…”