Supporting the technology‐push of a discontinuous innovation in practice

Abstract

The hydraulic power generation business is usually faced with continuous innovation, meaning that progress is rather made in small than in large steps. Nevertheless, there are currently some examples of discontinuous innovation, the Powerformer‐technology being one of them. The implying difficulties for successful innovation are internal communication and linking the technology to the most suitable markets. In order to proficiently push the Powerformer‐technology onto the markets, an appropriate procedure is identified and implemented to practice. First, a SWOT‐analysis is used for assessing the competitive product concept of this discontinuous innovation. This contributed the specific calls for action. Second, the identified procedure for leveraging this technology‐push aggregates the technology choice tool, roadmapping and a process for technology commercialization. As a result, specified market segments, a market penetration schedule as well as development and design aims were defined. This paper intends to give a practice example on how the mentioned methodologies were applied for the technology‐push of a discontinuous innovation.

Knowledge arbitrage in global pharma: a synthetic view of absorptive capacity and open innovation

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SWOT analysis applications: An integrative literature review

“…They found four forces emerged that have impacted the industry, yet have resulted in few modified strategies. Schwery and Raurich (2004) studied new technologies within the hydraulic power generation business. The use of a SWOT analysis revealed that the technology push was appropriate in specified market segments.…”

Exploring SWOT analysis – where are we now?

“…Similar results were found in telecommunications across the European Union (Blackman and Forge, 2008). Schwery and Raurich (2004) used the SWOT analysis to assess new technologies within the hydraulic power generation business. They reported the technology push was found in specified market segments.…”