Introduction. The rational regimes of freezing of semi-finished milk-plant stuffings based on buttermilk concentrate were substantiated and experimentally confirmed. Materials and methods. Milk-carrot, milk-pumpkin, milkzucchini stuffings, as well as cottage cheese control sample stuffing, were studied. The research was carried out on a high-resolution spectrometer Tesla BS 567A with a working frequency of 100 MHz on protons by the Kuntz method. Discussion of the results of study. It was established that at the temperature of 20 °С in the nuclear magnetic resonance spectrum of the semi-finished milk-plant stuffing an intense water signal is recorded, which significantly decreases with intensity while sample cooling to a temperature of-25 °C. The presence of a nuclear magnetic resonance signal indicates that non-freezing water does not disappear completely when cooling the sample to a temperature of-25 ° C, which implies the possibility of biochemical reactions proceesing in the stuffing. It is determined that developed semifinished stuffings require a deeper overcooling than a control sample, since in designed samples of stuffings water binding with carbohydrates is processing. It was investigated that at-25 °C the control sample contains 0,21 g of H2O per gram of dry matter, when the semi-finished milk-carrot stuffing contains 0,40 g of H2O per gram of dry matter, milk-pumpkin stuffing-0,39 g of H2O per g of dry matter, milk-zucchini stuffing-0,37 g of H2O per gram of dry matter at the same temperature. At-30 °C the control sample contains 0,20 g of H2O per gram of dry matter, when in the semi-finished milk-carrot stuffing the content of H2O reaches 0,32 g per gram of dry matter, in the milk-pumpkin stuffing-0.25 g per gram of dry matter, milk-zucchini stuffing-0,24 g per gram of dry matter at the same temperature. It is proved that the smallest amount of non-freezing water in the stuffings is kept at a temperature of-25 ...-30 °С and amounts 0,26 ... 0,40 g of H20 per 1 g of dry matter, which allows to recommend a given range of temperatures for their rapid freezing. Conclusions. The temperature of milk-plant stuffings freezing is substantiated (-25…-30 °С). The possibility of frozen stuffings storage at a temperature of-18...-19 °С, which is the standard temperature of industrial freezing chambers, is proved.