The world has entered a new phase of development – the era of digital society. Under the influence of a new round of technological progress, the mechanisms and practices of the world order, as well as equipment and technologies, are changing. The range of innovations today is not limited to one or two industries; changes cover almost everything – telecommunications, information and communication sectors, nanotechnology, space, bioengineering, robotics, etc. The research aims to study the processes of changing the paradigm of social development under the influence of the formation of a digital society. The article analyzes the concept of "digital society," shows how the tools of the digital economy are used to justify a paradigm shift in social development for the modern generation. The research methodology is based on a systematic and structural-functional approach. Also, methods of sociological survey and statistical processing of information were used. As a result of the analysis, plans to the definition of the digital economy are formulated, the stages of development of digital society are presented, the trajectories of technological changes in the digital era are identified, and problems that inhibit the digitalization process are formulated.