Men and women have equal rights, duties, and degrees in protecting and fighting for the rights of environment. However, in fact, it is men who dominate most conservation and environmental management activities. Even though, women’s roles in environmental conservation activities are also no less great than men’s given their high sense of empathy and care for the environment. This makes women taking more actions to protect the environment itself, but they often get so many threats, physical harass, even murder threats from those who feel threatened by their actions; and it already happened for a long time, and it still does until now. This should be overcome as soon as possible to prevent more women be the next victim. This research used SWOT analysis to determine the strategies for protecting women environmental activists in urban areas. The SWOT calculation results indicate that there is a need for progressive rules in guaranteeing women’s rights so as to be able to engage in the process of environmental conservation in their respective regions.