Synchronization in Strategic Planning: A Roadmapping Framework

Abstract

The research question is \How can¯rms approach synchronization in strategic planning?", aiming to investigate opportunities for improved synchronization within strategic planning. The focus is on roadmapping, as a relatively simple,°exible and widely used method that includes time as an explicit dimension. The adopted methodology is a process approach, consisting of literature review, exploratory interviews, practitioner interviews, and case studies with large multinational¯rms based in the UK that are familiar with roadmapping. As a result, four types of synchronization have been identi¯ed and discussed, including generic forms of each type, illustrated with industrial examples from the case studies.

Constructing and exploring the model to form the road map of enterprise development

“…At the same time, the author focuses on the construction of networks of relationships between subjects and objects of road maps. The same path is followed by the authors in studies [3][4][5][6][7], which gives a specificity of a road map from the standpoint of responsible executors.…”

“…Gradually, the use of this tool goes beyond the strategic development of enterprises and finds its application in the processes of development of new technologies, project implementation, creation and marketing of new products. Today, the largest number of publications in this direction is devoted to the formation of road maps in the field of development of innovation and new information technologies ( [3][4][5][6][7] are the examples of such publications). In particular, [3][4][5] show the results of structuring the road map areas and objectives in the system of "technology -products -market", as well as the variants of graphic representation of the road map components.…”

“…In [6], the specified system was considered at the level of a multi-product company level and the approach to harmonizing road maps for different products, markets and technologies was presented. Paper [7] focuses on the visual representation of a road map. What unites papers [3][4][5][6][7] is that the main result is structuring and visualization of road maps for development of various technologies that are aimed at creation of new products designed to be brought out to competitive markets.…”

“…Paper [7] focuses on the visual representation of a road map. What unites papers [3][4][5][6][7] is that the main result is structuring and visualization of road maps for development of various technologies that are aimed at creation of new products designed to be brought out to competitive markets. Therefore, these results cannot be used in their current form to substantiate the road maps of enterprise development in a broad sense in the context of their strategic development.…”

Application of Problematic Technology Roadmapping in Less Developed Regions of Slovakia

“…The roadmapping methodologies have developed a new integrated approach to strategic planning that combines two perspectives: it focuses on better strategic innovation planning of companies, and public authorities should create better conditions for private companies to implement those innovations. (Vinayavekhin & Phaal, 2019) Forecasts and participatory plans should focus on long-term goals of socio-ecological and economic-technological development (which combine a market pull and technology push approach). Based on Vishnevskiya et al (2016) -this dual approach provides better potential for alternative ways of choosing the most efficient allocation of resources and knowledge.…”