Hexeneuronic acids (HexA) have long been known as triggers for discoloration processes in glucuronoxylan-containing cellulosic pulps. They are formed under the conditions of pulping from 4-Omethylglucuronic acid residues, and are removed in an ''A stage'' along the bleaching sequences, which mainly comprises acidic washing treatments. The chemical structures of HexA-derived chromophoric compounds 4-8, which make up 90% of the HexAderived chromophores, are reported here for the first time. The compounds are ladder-type, mixed quinoidaromatic oligomers of the bis(furano)-[1,4]benzoquinone and bis(benzofurano)-[1,4]benzoquinone type. The same chromophoric compounds are generated independently of the starting material, which can be either a) HexA in pulp, b) the HexA model compound methyl 1-13 C-4-deoxy-b-L-threo-hex-4-enopyranosiduronic acid (1) or c) a mixture of the primary degradation intermediates of 1, namely 5-formyl-furancarboxylic acid (2) and 2-furancarboxylic acid (3). Isotopic labeling ( 13 C) in combination with NMR spectroscopy and mass spectrometry served for structure elucidation, and final confirmation was provided by X-ray structure analysis.13 C-Isotopic labeling was also used to establish the formation mechanisms, showing all the compounds to be composed of condensed, but otherwise largely intact, 2-carbonylfuran and 2-carbonylfuran-5-carboxylic acid moieties. These results disprove the frequent assumption that HexA-derived or furfural-derived chromophores are linear furanoid polymers, and might have a direct bearing on structure elucidation studies Chromophores in cellulosic materials. Part XVI.