Development of new non‐toxic pigments of a wide range of applications (from coloring of bone cements to aesthetic cosmetology, including tattooing) of blue and green shades is an urgent task. In the present work, colored compounds with apatite structure were synthesized by solid‐phase method. The obtained products were crystallized in hexagonal syngony of P63/m space group. The alloying elements – chromophores Mn5+ and Cr5+ in tetrahedrally coordinated positions – were responsible for sky‐blue and turquoise colors of the compounds, respectively. The conducted complex study (crystal structure, IR spectroscopy, color measurements, diffuse reflectance spectroscopy, electron paramagnetic resonance, cytotoxicity, surface morphology) of the colored compounds opens new opportunities for the development of alternative pigments of similar color range and expansion of the field of application of pigments based on compounds of apatite structural type. The results of in vitro study of cytotoxicity demonstrated the potential suitability of sky‐blue color compound (Mn‐containing apatite) for further creation of cold pigments on its basis for tattoo ink and bone cement coloring.