“…Chalcone derivatives with various combinations of terminal electron donor and/or acceptor groups have been the object of a continuous interest over the past two decades, particularly in view of their large molecular hyperpolarizabilities and good crystallizability [1][2][3][4][5], which may lead to a wide range of applications in integrated optics (second harmonic generation (SHG), frequency mixing, electro-optic modulation, parametric effects, etc.) [6,7].…”