Systematic approach to preservation of cultural handicrafts: Case study on fabrics hand-woven in Thailand

Grounded theory-based model of the influence of digital communication on handicraft intangible cultural heritage

“…The digital communication of handicraft ICH is a relatively new, and still small, interdisciplinary field, presenting space for a great deal of further academic investigation in an area of rapidly developing technology [ 20 ]. Researchers have, for the most part, focused on the development of handicraft ICH digital content and the effects of information technology on the protection of traditional handicrafts [ 11 , 21 ]. Few studies, however, specifically focus on the environment in which handicraft ICH is digitally disseminated.…”

“…Research is also ongoing on the construction of a collaborative innovation model of handicraft ICH based on cloud technology with the aim of developing cooperation mechanisms, technical support, and the theoretical construction of a digital cloud platform to promote the networked dissemination of handicraft ICH [ 25 ]. For instance, researchers have experimented with creating shared digital platforms for handicraft practitioners to promote and sell their products [ 14 ] or to create online communities of handicraft practitioners [ 11 ]. Many digital communication methods based on handicraft ICH have been successfully implemented by taking advantage of new digital technology, mobile Internet terminals, and intelligent devices.…”

“…Moreover, online museums, live broadcast rooms, virtual communities, and other new media are boosting the protection and promotion of traditional handicraft techniques [ 8 – 10 ]. When used to their best advantage, these various platforms and media allow ICH practitioners to share work, participate in craftsmanship communities, and develop effective archives [ 11 ], to disseminate skills and practices to new and young audiences [ 12 ], and to open up new markets to generate revenue [ 13 ]. Therefore, the use of information technology in many aspects of the dissemination and protection of handicraft ICH is proving to be a feasible strategy that aligns with current development trends in networked cultural communication.…”