“…Studies from an interpretive perspective have illustrated how language used as a symbolic process is central to the development and sustainment of shared meanings (Smircich, 1983) and a common identity for organizational members (Evered, 1983). The guiding motivation of the approach is to gain an in-depth understanding of the role of language in meaning construction processes and to this end researchers have explored such elements or configurations of discourse as stories (Martin & Powers, 1983;Boje, 1991;Hansen & Kahnweiler, 1993;Boyce, 1995), humor (Rodrigues & Collinson, 1995;Hatch, 1997), and metaphor (Crider & Cirillo, 1991;Tsoukas, 1991Tsoukas, , 1993Chilton & Ilyin, 1993).…”