Technological Innovations for Developing Sustainable Ecotourism in High Mountain Region of Jamshedpur, Jharkhand: - A case study of Dalma Wildlife Sanctuary

Kapure, Shweta; Singh, Malini; Gupta, Raj Kumar

doi:10.1109/icrito48877.2020.9197879

Cited by 2 publications

(1 citation statement)

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“…It is conceptualized as a model of antecedents and consequences analyzed for the influence of marketing strategies, quality of service, attitude of community and so on for creating loyalty (Dahiya et al, 2020). Destination connectivity, easy travel policies, safety and cleanliness are few most important factors for attracting tourists while poor infrastructure, accessibility, and low promotion campaigns as threats (Kapure et al, 2020). According to Kumar & Soni (n.d.), destination marketing plays a strategic role in understanding the customer experiences, expectations for creating distinctive marketing campaigns, integrative policy framework and communication strategies catering different customer needs (Gohil, 2015;Hristoforova et al, 2019).…”

Section: Introductionmentioning

confidence: 99%

Traveling preferences in Madhya Pradesh post COVID-19

Kishnani

Sharma

2023

JED

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Purpose — Travelling preferences and expectations play a dominant role in influencing tourists’ decision-making and choice of destination. Tourism sector is undergoing recovery from COVID-19, showing strong signs of change with the surge in domestic tourism in the Indian state of Madhya Pradesh. People’s priorities and expectations post-COVID-19 are going through continuous reformations under several socioeconomic and psychological makeup. Therefore, the research is conducted with the prerogative of understanding the traveling preferences of tourists post-COVID-19 towards the choice of tourism products.Method — The research follows a descriptive cum explanatory research design to study tourism prospects in Madhya Pradesh, known as Tiger state of India, which is popular for wilderness indigenous or heritage tourism. The data is collected through close-ended questionnaire from prominent tourist locations of Madhya Pradesh during 3-4 months of peak season and analyzed through descriptive statistics. Result — The study reflects the expectations of tourists concerning factors such as safety, hygiene, public works, quality of services, etc which affect their decision for choosing a destination and likelihood areas of expenditure.Contribution — The study is a unique account of research work on prospects of domestic tourism in Madhya Pradesh post-COVID-19. It fills the existing gap in the literature and will be facilitative for further studies and marketers alike for bringing resilience to the sector, understanding tourist’s preferences after any health or national emergencies.

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Section: Introductionmentioning

confidence: 99%