“…Other researchers testing solely the more individualized component of IAT have generally found support for this version of the theory (e.g., Muftic, 2006; Rosenberger, 2016; Stults & Falco, 2014; Tuliao & Chen, 2017). For example, Muftic (2006) studied cheating prevalence in college students, and found that measures associated to economic goals of the American Dream such as individualism, universalism, achievement orientation, and “monetary fetishism” (i.e., marketized values), and level of commitment to noneconomic institutions such as family and polity, influence cheating.…”