Parenting is described as the responsibility of parents in meeting every child's needs properly. This is in line with Abraham H. Maslow's hierarchy of needs theory that each individual has 5 levels of basic needs that must be met properly. If not, according to Maslow the individual cannot reach the point of well-being in his life. Then, has the fulfillment of these basic needs been realized in child care? This study aims to describe the application of Maslow's hierarchy of needs in early childhood care in rural and urban areas. Furthermore, in this article using a qualitative approach. As for data collection by interview in the form of an open questionnaire. The data source for this study came from 22 parents, namely 11 parents in rural areas and 11 parents in urban areas. It was found that the results of this study indicated: (1) physiological needs, both in villages and cities, these needs tend to be fulfilled well by parents (2) the need for a sense of security, both in villages and cities, has been fulfilled by both parents (3) the need for love unfortunately, both in villages and cities these needs have also been met well (4) self-esteem needs, there are differences in fulfilling needs in caring for aged children in villages which are relatively lacking, while in cities they are relatively well fulfilled (5) self-actualization needs, differences Fulfillment is also seen in the fulfillment of needs in care in the rural which tends to be less and care in the urban is sufficient.