Teori Simulacra Jean Baudrillard Dalam Dunia Komunikasi Media Massa

Saumantri, Theguh; Zikrillah, Abdu

doi:10.24235/orasi.v11i2.7177

Cited by 21 publications

(31 citation statements)

References 1 publication

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“…Packaging, logo, and presentation are symbols that interpret cleanliness and art. The same picture is also mentioned by Baudrillard who states that in a simulated reality it is often found that the signs that are displayed often cover the main reality that is important and deep, the signs no longer represent the truth, but depict the simulated reality that is reproduced (Baudrillard & Glaser, 1995;Hietanen et al, 2020;Saumantri & Zikrillah, 2020). Long story short, consuming food is no longer consuming food, there is another reality that is simulated in consuming food, that reality is class division, exclusivity, and prestige which should be far beyond the actual meaning of consuming food.…”

Section: Entrepreneurs Smart To See Opportunitiesmentioning

confidence: 69%

The Pseudo-Low Price’ Trap by "Go-Food and Grab Food" Online Food Delivery Services

Lapalelo

2022

JSK

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Delivery service applications such as Gojek and Grab in recent years have become part of the lives of urban people, becoming one of the instruments to fulfill the needs of urban consumers who are called "living in high mobility". Especially the online food delivery service GO-FOOD and GRAB FOOD which promise to fulfill the need for food delivery services at low prices, even with discounts that look fantastic. With all the intents and purposes, these two services are not only able to help solve the problem of "time" for urban residents who are too busy with their activities, but are also provided at low prices so that they are attractive and difficult to ignore. But with some observations, the cheap price of this food delivery service hides academic suspicions, Is it true that this lifestyle has no risk for urban residents?. This question makes a search to see what kind of lifestyle is behind the cheap consumption of this online food delivery service, an important topic to talk about. Especially with the current Covid-19 pandemic where the service business is crucial. This research uses a phenomenological study with observations and in-depth interviews with gojek and grab driver partners, business actors who partner with grab and gojek, to consumers in the Surabaya city area, and juxtaposed it with pop culture and consumer culture perspectives to provide a comprehensive picture of how consumers' lifestyles consume services. - this online service. As a result, it was found that cheap online delivery services and lots of discounts were just a “trap” for consumers. Consumers are being forced to live a “high cost consumption” lifestyle that is shrouded in the label of “low prices and discounts”.

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Section: Entrepreneurs Smart To See Opportunitiesmentioning

confidence: 69%

The Pseudo-Low Price’ Trap by "Go-Food and Grab Food" Online Food Delivery Services

Lapalelo

2022

JSK

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“…Baudrillard adalah orang pertama dari keluarganya yang dapat melanjutkan studi lebih tinggi dari sekadar baccalaureat (istilah bahasa Perancis untuk SMA). Meski berharap masuk ke dalam Ecole Normale Superieure (tempat banyak cendekiawan Prancis belajar), ia sempat terjerumus belajar sastra Jerman di universitas La Sorbonne di Paris, dan pekerjaan pertamanya adalah guru SMA untuk mata pelajaran bahasa Jerman (Saumantri & Zikrillah, 2020).…”

Section: Biografi Dan Latar Belakang Pemikiran Jean Baudrillardunclassified

“…Simulasi merupakan dunia yang terbentuk dari hubungan berbagai tanda dan kode, tanpa referensi yang jelas. Media massa dan media elektronik mengonsumsikan tanda-tanda dan kode-kode tersebut kepada individu (Saumantri & Zikrillah, 2020). Baudrillard berpendapat bahwa media massa dan media elektronik telah menghantarkan individu kepada manipulasi tanda dan kode (Baudrillard, 1983).…”

Section: Simulasiunclassified

Konsumerisme Masyarakat Kontemporer dalam Pemikiran Jean Baudrillard

Saumantri¹

2022

paradigma

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Consumption is a need that cannot be separated from humans. Consumption plays an important role in human life. However, there is a paradigm shift in the realm of consumption in this contemporary era. According to Jean Baudrillard, the phenomenon of consumption of contemporary society is no longer carried out because of needs and consumption nor is it done to obtain satisfaction or enjoyment but consumption is aimed at obtaining a certain social status. This study aims to elaborate on the thoughts of a postmodern philosopher, jean baudrillard in studying consumerism. The type of research used is library research which has the purpose of tracing and examining data or information about the thoughts of figures. The results of the study found that the consumerism of contemporary society in the view of Jean Baudrillard was formed by a social logic of differentiation. So that people's consumption is no longer a commodity but an individual's desire to continuously make differences or differentiations between himself and others.

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“…Hal ini sesuai dengan pernyataan Baudrillard, "kita terbiasa hidup dalam cermin fantasi, dalam diri yang terbagi dan dalam alienasi" (Baudrillard, 2004) Secara singkat dampak dari simulacrum informasi adalah manusia akan teralienasi dari dirinya sendiri dan juga teralienasi dari dunianya, selain itu ada kondisi dimana sudah sangat sulit untuk membedakan antara realitas dan hiperealitas (Astuti et al, 2010) Dalam kajian terkait dengan suatu fenomena yang sering kali terjadi pada realitas masyarakat kontemporer khususnya terkait dengan komunikasi yang dimuat dalam media massa. Dalam kajian ini ditemukan bahwa komunikasi di media massa adalah sebuah potret komunikasi yang sering kali di manipulasi kebenaran dan faktanya (Saumantri & Zikrillah, 2020). Dalam penelitian sebelumnya juga ditemukan bahwa media sosial twitter, sebagai layanan microblogging sangat efektif dalam menyebarkan berita atau informasi dari orang/pengguna ke orang/pengguna lainnya dalam kecepatan yang sebanding dengan media massa konvensional.…”

Section: Pendahuluanunclassified

Hoax dan Masyarakat Akademik di Kota Makassar

Wijaya

Abdullah

Mengge

et al. 2022

JEHSS

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The purpose of this research is to understand the process of the academic community being exposed to hoaxes in the city of Makassar. The problem of this research is focused on the process of the academic community exposed to hoaxes? In analyzing the problems raised, the researcher uses an analytical knife from Jean Boudrillar's theory of Hyperreality. Data was collected through observation, in-depth interviews and documentation with qualitative analysis. Determination of informants using purposive sampling in accordance with the classification of informants that have been determined, namely those with Masters and Doctoral education who work as lecturers and actively use social media. The results show that the academic community who actively uses social media has a tendency to use social media to get the latest information in accordance with the interests and paradigms of the academic community. In the information they are interested in, there are hoaxes, facts and opinions which then experience superficial meaning. From any information that has shallow meaning and is reported repeatedly without any comparison news, it will become an accepted truth, including hoax news.

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Teori Simulacra Jean Baudrillard Dalam Dunia Komunikasi Media Massa

Cited by 21 publications

References 1 publication

The Pseudo-Low Price’ Trap by "Go-Food and Grab Food" Online Food Delivery Services

The Pseudo-Low Price’ Trap by "Go-Food and Grab Food" Online Food Delivery Services

Konsumerisme Masyarakat Kontemporer dalam Pemikiran Jean Baudrillard

Hoax dan Masyarakat Akademik di Kota Makassar

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