Thailand tourism: a systematic review

Fakfare, Pipatpong; Lee, Jin Soo; Han, Heesup

doi:10.1080/10548408.2022.2061674

Cited by 28 publications

(4 citation statements)

References 108 publications

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“…This segmentation provided a comprehensive understanding of SEM application in various aspects of the tourism sector. The second grouping (2.2) identified as Tourism Domains, involved the categorization of articles based on specific tourism domains adapted from Fakfare et al (2022). This categorization further enriches the analysis by highlighting SEM applications within the distinct subdomains of tourism.…”

Section: Methodsmentioning

confidence: 99%

Systematic Literature Review: The Use of SEM in Journal of Travel & Tourism Marketing (JTTM) Between 2020 – 2022

Sathatip,

Senachai,

Napontun

et al. 2024

ABAC J

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The aim of this study was to categorize and analyze the patterns of structural equation modeling (SEM) used in research in the travel and tourism industry, published in the journal of travel & tourism marketing (JTTM) between 2020 and 2022. This review seeks to provide an updated literature overview and identify gaps in the literature relevant to future research by employing the systematic literature review (SLR) method. The findings of the study indicate that factor-based SEM has been more frequently used compared to composite-based SEM. However, for future research, there should be more emphasis on composite-based SEM, particularly utilizing techniques such as integrated generalized structured component analysis (IGSCA) and partial least square consistent structural equation modeling (PLSc-SEM). These methods are hybrid techniques that can analyze both factor and composite variables within the same model. Additionally, this study has categorized research in the travel and tourism industry into eight major themes: 1) destination, 2) attraction, 3) hotel/resort, 4) airline, 5) restaurant, 6) social media, 7) festival/event, and 8) travel agency. For future research, there should be a focus on the festival/event and travel agency themes, as there is a relatively limited body of research within these themes.

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Section: Methodsmentioning

confidence: 99%

Systematic Literature Review: The Use of SEM in Journal of Travel & Tourism Marketing (JTTM) Between 2020 – 2022

Sathatip,

Senachai,

Napontun

et al. 2024

ABAC J

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“…As mobile technologies and app features constantly change (Wong et al , 2018), content analysis on prior literature that studies travel apps was performed to determine their latest functions and contents (Fang et al , 2017). The literature search was conducted using Scopus, a well-known database that has been frequently considered in prior studies (Fakfare et al , 2022). The current study included the following keywords: (travel application OR mobile application OR app function OR content) and (hospitality OR tourism).…”

Section: Methodsmentioning

confidence: 99%

“…Expedia (2018), a world-renowned online travel company, reported that Thai holidaymakers have been the most active users and employ travel apps when traveling. The number of Thai tourists in the domestic market is dramatically rising (Fakfare et al , 2022; MOTS, 2019). Outbound Thai travelers increased 7% annually and reached 10.7 million in 2019 (BLT, 2019).…”

Section: Methodsmentioning

confidence: 99%

Examining the influential components of tourists' intention to use travel apps: the importance–performance map analysis

Fakfare

Manosuthi

2022

JHTI

Self Cite

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PurposeThe main objectives of this study are to (1) explore underlying components and attributes of travel applications that influence traveler usage intention and (2) investigate which contents should be prioritized to increase the efficiency of travel apps.Design/methodology/approachThis study uses importance–performance map analysis (IPMA) with an innovative approach (i.e. generalized structured component analysis [GSCA]) to identify components and attributes that have relatively high and low significance for the target construct (i.e. travel app's usage intention).FindingsAn integrated model influenced by three components (i.e. entertainment, travel review and medical and emergency information is proposed to have an impact on travelers' intention to use travel apps). The IPMA results indicate that restaurant and shopping receive the utmost emphasis from Thai domestic tourists who use travel apps, and sports and attraction are regarded as less critical attributes.Practical implicationsThe app content scales identified in this study can be used as a basic framework for app developers, service providers and tourism authorities to design a travel app. The IPMA results also help concerned practitioners to make decisions on which contents/attributes should be incorporated and improved.Originality/valueThis study implements IPMA using a GSCA estimator to present the standard results reporting on the path coefficients of each of the attributes of travel app services. The results not only contribute to the improvement of app features and services, but also suggest an innovative approach for generating pertinent IPMA results with GSCA, thus contributing to the theoretical and methodological advancement in hospitality and tourism areas.

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“…To fill the gap of the past literature, and to provide valuable insights to countries whose economies are substantially reliant on the tourism industry, this study aims to investigate the differences of the overall IC and its major components between prior and during COVID-19 pandemic eras in the case study of Thailand. The tourism industry of Thailand plays a substantial role in both local and global economies [16]. In 2019, the travel and tourism industry could contribute approximately up to 18.21% of Thailand's GDP, which surpassed the global average rate of 10.40% [17].…”

Section: Introductionmentioning

confidence: 99%

Evaluating the Intellectual Capital of Intensively Tourism-Dependent Countries Between, Prior, and During the COVID-19 Pandemic

Wudhikarn,

Pattanasak,

Cherapanukorn

et al. 2024

Sustainability

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The tourism industry has grappled with the challenges posed by the onset of the coronavirus disease (COVID-19) since the start of 2020, experiencing a complete lockdown that profoundly affected travel activities. This viral outbreak had a critical impact on both the financial and non-financial aspects of life, including the intellectual capital (IC) of the tourism and hospitality sectors. However, there is a scarcity of studies addressing this issue within the context of tourism-related businesses. Thus, this paper aims to investigate the changes in the overall IC and its components before and during the COVID-19 pandemic, with a specific focus on understanding the transformation of IC in the tourism industry of Thailand, a country that is highly dependent on tourism. The study involved 37 tourism-related companies listed on the Stock Exchange of Thailand (SET). Organizational data from financial and annual reports published between 2019 and 2020 were collected for analysis. The assessment of value added intellectual capital (VAICTM) was employed to evaluate the performance of the overall IC and its components during the pandemic. The results, based on the testing of four hypotheses, indicated that most hypotheses were accepted, signifying a substantial transformation in the overall IC performance of tourism-related companies during the pandemic crisis. This transformation was observed in the IC components of physical and human capitals. However, the structural capital was the only IC component that did not experience a significant impact from COVID-19. To comprehend the reasons and effects of the IC transformations during the pandemic, this study delved into the relevant literature. Additionally, the paper includes implications to support firms in preparing for future challenges.

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Thailand tourism: a systematic review

Cited by 28 publications

References 108 publications

Systematic Literature Review: The Use of SEM in Journal of Travel & Tourism Marketing (JTTM) Between 2020 – 2022

Systematic Literature Review: The Use of SEM in Journal of Travel & Tourism Marketing (JTTM) Between 2020 – 2022

Examining the influential components of tourists' intention to use travel apps: the importance–performance map analysis

Evaluating the Intellectual Capital of Intensively Tourism-Dependent Countries Between, Prior, and During the COVID-19 Pandemic

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