The 1969 Parliamentary Election in West Malaysia

Ratnam, K. J.; Milne, R. S.

doi:10.2307/2755064

Cited by 52 publications

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“…Malaysia's 11th general elections campaign held in 2004 witnessed changes in political campaign with the widespread use of advertisements in television, newspapers and other media [8]. During this time, media vehicles were used as the main political communication tools to convey and disseminate political information to the eligible Malaysian voters [9].…”

Section: A Review Of Political Communication In Malaysiamentioning

confidence: 99%

An Analysis of Malaysian Political Communication and Its Role in Electoral Process

2017

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Abstract. This paper attempts to discuss political communication in Malaysia especially after the 12th General Elections (GE12). The purpose of this study is to analyse the political efficacy or sense making process which involve analysing the techniques and creative execution that had been used by political parties and its effects on Malaysian voters. The results of GE 12 had fashioned a political tsunami that influenced many important aspects in the Malaysian political landscape, be it national and economic policies, social unity or campaign strategies. Therefore, the main focus of this paper is to discuss the elements and importance of political communication research in Malaysian political communication campaign by focusing on the aspects of creative execution, political information efficacy and sense making process and its impact on the choice of communication tools amongst Malaysian voters.

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Section: A Review Of Political Communication In Malaysiamentioning

confidence: 99%

An Analysis of Malaysian Political Communication and Its Role in Electoral Process

2017

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“…In 1969 election, the use of printed media such as national newspapers to disseminate information to voters was crucial (Ratnam and Milne, 1970). In the United States, voters witnessed changes in political campaigns since the 11 th general election when political advertisements appeared not only on newspapers and the television, but in other forms of media.…”

Section: Significance Of Studymentioning

confidence: 99%

Political Advertising and Media: Insights from a Multicultural Society

Yaakop¹,

Padlee²,

Set³

et al. 2014

MJSS

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During the past a few general elections in print and television and the modern-day social media, by using a number of variables. The comparisons were analyzed from two important demographic factors in an election which are (i) location of the voters (i.e. city, surburban area and rural area) and (ii) race (i.e. Malay, Chinese, Indian and other Bumiputras). The study was conducted for a period of one month following the dissolution of the Parliament on 4 th April 2013. The implications of the study focus on the consumers' perceptual shift in terms of the use of media in propagating political parties in the recent general election inMalaysia. The limitations of the study are also discussed.

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“…BN's ability to retain two-thirds majority in parliament can be traced to its popularity in mixed constituencies. Ratnam and Milne (1970) in their study of the 1969 parliamentary elections in Peninsular Malaysia describe the phenomenon of anti-communal voting in this latter category of electorate. Typically anti-communal voting is a form of tactical voting where 'the voter not only wants to avoid voting for a disliked party, but also wishes to take the necessary action to prevent its victory (which) suggests the identity of the party voted for may be of secondary importance to the voter.…”

Section: Ethno-nationalist Concerns Remain Strongmentioning

confidence: 99%

A Divided Nation: Malay Political Dominance,BumiputeraMaterial Advancement and National Identity in Malaysia

Balasubramaniam¹

2007

National Identities

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The 1969 Parliamentary Election in West Malaysia

Cited by 52 publications

References 0 publications

An Analysis of Malaysian Political Communication and Its Role in Electoral Process

An Analysis of Malaysian Political Communication and Its Role in Electoral Process

Political Advertising and Media: Insights from a Multicultural Society

A Divided Nation: Malay Political Dominance,BumiputeraMaterial Advancement and National Identity in Malaysia

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