The 2005 British Columbia Smoking Cessation Mass Media Campaign and Short-term Changes in Smoking

Gagné, Lynda

doi:10.1097/01.phh.0000267688.54024.09

Cited by 12 publications

(7 citation statements)

References 32 publications

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“…Most of the evidence in favour of the effectiveness of mass media campaigns (MMCs) in reducing adult smoking prevalence and cigarette consumption comes from studies evaluating campaigns run for short time‐periods in countries with little other tobacco control (TC) activity. These studies, conducted in the mid‐1970s to mid‐1990s , were either community‐level studies with intervention and control communities or population‐level studies , with most focusing on television campaigns , generally considered the most powerful medium to appeal to mass audiences. Since the 2000s, many countries began to run large‐scale MMCs for extended periods of time as part of multi‐component national TC programmes, rendering the findings from these earlier studies of limited relevance.…”

Section: Introductionmentioning

confidence: 99%

Effectiveness of tobacco control television advertising in changing tobacco use in England: a population-based cross-sectional study

et al. 2014

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AimTo examine whether government‐funded tobacco control television advertising shown in England between 2002 and 2010 reduced adult smoking prevalence and cigarette consumption.DesignAnalysis of monthly cross‐sectional surveys using generalised additive models.SettingEngland.ParticipantsMore than 80 000 adults aged 18 years or over living in England and interviewed in the Opinions and Lifestyle Survey.MeasurementsCurrent smoking status, smokers' daily cigarette consumption, tobacco control gross rating points (GRPs—a measure of per capita advertising exposure combining reach and frequency), cigarette costliness, tobacco control activity, socio‐demographic variables.FindingsAfter adjusting for other tobacco control policies, cigarette costliness and individual characteristics, we found that a 400‐point increase in tobacco control GRPs per month, equivalent to all adults in the population seeing four advertisements per month (although actual individual‐level exposure varies according to TV exposure), was associated with 3% lower odds of smoking 2 months later [odds ratio (OR) = 0.97, 95% confidence interval (CI) = 0.95, 0.999] and accounted for 13.5% of the decline in smoking prevalence seen over this period. In smokers, a 400‐point increase in GRPs was associated with a 1.80% (95%CI = 0.47, 3.11) reduction in average cigarette consumption in the following month and accounted for 11.2% of the total decline in consumption over the period 2002–09.ConclusionGovernment‐funded tobacco control television advertising shown in England between 2002 and 2010 was associated with reductions in smoking prevalence and smokers' cigarette consumption.

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Section: Introductionmentioning

confidence: 99%

Effectiveness of tobacco control television advertising in changing tobacco use in England: a population-based cross-sectional study

et al. 2014

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“…Previous studies have reported that the impacts of tobacco price and taxation, smoking cessation mass media campaigns, and sales restrictions differ by gender, education level, occupational status, and smoking status [3-5]. It has been proposed that these various responses to tobacco policy are due to a lack of consideration of the social context [3].…”

Section: Introductionmentioning

confidence: 99%

“…It has been proposed that these various responses to tobacco policy are due to a lack of consideration of the social context [3]. Therefore, previous studies have suggested that in order to strengthen and improve the effect of tobacco policies, it is necessary to develop a comprehensive understanding of smoking behavior by considering the social context [4,5]. …”

Section: Introductionmentioning

confidence: 99%

The role of social support and social networks in smoking behavior among middle and older aged people in rural areas of South Korea: A cross-sectional study

et al. 2010

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BackgroundAlthough the number of studies on anti-smoking interventions has increased, studies focused on identifying social contextual factors in rural areas are scarce. The purpose of this study was to explore the role of social support and social networks in smoking behavior among middle and older aged people living in rural areas of South Korea.MethodsThe study employed a cross-sectional design. Participants included 1,057 adults, with a mean age of 60.7 years, residing in rural areas. Information on participants' tobacco use, stress, social support, and social networks was collected using structured questionnaires. The chi-square test, the t-test, ANOVA, and logistic regression were used for data analysis.ResultsThe overall smoking prevalence in the study was 17.4% (men, 38.8%; women, 5.1%). Overall, stress was high among women, and social support was high among men. Smokers had high levels of social support (t = -2.90, p = .0038) and social networks (t = -2.22, p = .0271), as compared to non- and former smokers. Those in the high social support group were likely to be smokers (AOR = 2.21, 95% CI 1.15-4.26). Women with moderate social ties were less likely to smoke (AOR = 0.18, 95% CI 0.05-0.61).ConclusionThere was a protective role of a moderate social network level among women, and a high level of social support was associated with smoking behaviors in rural areas. Findings suggest the need for a comprehensive understanding of the functions and characteristics of social contextual factors including social support and social networks in order to conduct more effective anti-smoking interventions in rural areas.

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“…The purpose of this study is to evaluate the impact of the campaign on the panel's attitudes towards smoking. A related study looked at the impact of the campaign on short-term prevalence and quantities smoked using the Canadian Tobacco Use Monitoring Survey with a quasi-experimental approach and found statistically significant differences that could be attributed to the campaign (Gagné, 2007).…”

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confidence: 98%

The 2005 British Columbia Smoking Cessation Mass Media Campaign and Short-term Changes in Smokers Attitudes

Gagné

2008

Journal of Health Communication

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The effect of the 2005 British Columbia (BC) smoking cessation mass media campaign on a panel (N = 1,341) of 20-30-year-old smokers' attitudes is evaluated. The 5-week campaign consisted of posters, television, and radio ads about the health benefits of cessation. Small impacts on the panel's attitudes toward the adverse impacts of smoking were found, with greater impacts found for those who had no plans to quit smoking at the initial interview. As smokers with no plans to quit increasingly recognized the adverse impacts of smoking, they also increasingly agreed that they use smoking as a coping mechanism. Smokers with plans to quit at the initial interview already were well aware of smoking's adverse impacts. Respondents recalling the campaign poster, which presented a healthy alternative to smoking, decreased their perception of smoking as a coping mechanism and devalued their attachment to smoking. Evidence was found that media ad recall mediates unobserved predictors of attitudes toward smoking.

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The 2005 British Columbia Smoking Cessation Mass Media Campaign and Short-term Changes in Smoking

Cited by 12 publications

References 32 publications

Effectiveness of tobacco control television advertising in changing tobacco use in England: a population-based cross-sectional study

Effectiveness of tobacco control television advertising in changing tobacco use in England: a population-based cross-sectional study

The role of social support and social networks in smoking behavior among middle and older aged people in rural areas of South Korea: A cross-sectional study

The 2005 British Columbia Smoking Cessation Mass Media Campaign and Short-term Changes in Smokers Attitudes

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