The Antecedents of Consumers’ Negative Attitudes Toward SMS Advertising: A Theoretical Framework and Empirical Study

Cortés, Gonzalo Luna; Vela, Marcelo Royo

doi:10.1080/15252019.2013.826553

Cited by 27 publications

(13 citation statements)

References 42 publications

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“…In the field of marketing, researchers have studied consumer privacy concerns in the context of e‐commerce, such as online shopping (Bart et al, 2005; Faqih, 2016), mobile payment (Bailey et al, 2017), and online marketing (Margulis et al, 2019; Wiese et al, 2020). The marketing literature suggests that various factors, for example, risk perceptions (Mpinganjira & Maduku, 2019; Zhou, 2011), benefit perceptions (Katos, 2012; Ozturk et al, 2017; Pavlou et al, 2007), familiarity (Gefen et al, 2003; Kim et al, 2008), reputation (Dai et al, 2012; Eastlick et al, 2006; Li, 2014; Nam et al, 2006), privacy policy (Bernard & Makienko, 2011; Mousavizadeh et al, 2016; Nam et al, 2006), and trust (Dinev & Hart, 2006; Faqih, 2016; Zhou, 2011) are associated with consumer privacy concerns which influence consumers' attitudes towards (Cases et al, 2010; Luna Cortés & Royo Vela, 2013), and usage of e‐commerce platforms (Faqih, 2016; Schumann et al, 2014). Table 1 provides the frequently studied variables, that is, antecedents and outcome variables of privacy concerns, and their common aliases.…”

Section: Theoretical Framework and Hypothesis Developmentmentioning

confidence: 99%

“…In e‐commerce contexts, it is defined as “the extent to which a customer likes to engage in e‐commerce and consider it to be a good idea” (Vijayasarathy, 2004, p. 751). The literature suggests that privacy concerns negatively affect customer attitudes towards e‐commerce platforms (Kim, 2013; Luna Cortés & Royo Vela, 2013; Vijayasarathy, 2004). Accordingly, we hypothesize that:…”

Section: Theoretical Framework and Hypothesis Developmentmentioning

confidence: 99%

“…In marketing, customers' privacy concerns have been examined in the context of e‐commerce, such as online shopping (Bart et al, 2005; Faqih, 2016), mobile payments (Bailey et al, 2017), and online marketing (Margulis et al, 2019; Wiese et al, 2020). The literature suggests that various psychological factors, for example, risk perceptions (Mpinganjira & Maduku, 2019; Zhou, 2011), and benefit perceptions (Katos, 2012; Ozturk et al, 2017; Pavlou et al, 2007) are associated with customers' privacy concerns which influence their attitudes toward (Cases et al, 2010; Luna Cortés & Royo Vela, 2013), and usage of e‐commerce platforms (Faqih, 2016; Schumann et al, 2014).…”

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

Privacy concerns in e‐commerce: A multilevel meta‐analysis

Maseeh

Jebarajakirthy

Pentecost

et al. 2021

Psychology and Marketing

106

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Whilst the rapid advancement of technology in the 21st century has facilitated the online collection, storage, retrieval, manipulation, and transmission of individuals' personal information, it has also led to a concomitant rise in privacy concerns amongst e‐commerce users. Although privacy concerns have received considerable attention in the e‐commerce literature, to date, empirical research has tended to report somewhat erratic and inconsistent findings in the context of consumer privacy. Accordingly, the relationships between the antecedents, privacy concerns, and the outcome variables in e‐commerce contexts remains unclear. To remedy such deficiencies in the literature, this study adopts the meta‐analytic approach to gather and make sense of the inconsistent and mixed empirical findings reported in the literature. The findings show that risk perceptions trigger privacy concerns while benefit perceptions, familiarity, reputation, privacy policy, and trust mitigate privacy concerns which in turn affect customer attitude and usage of e‐commerce platforms. To investigate the possible reasons for inconsistent findings, we performed a moderation analysis which suggests that methodological moderators, that is, type of article, research methods, and sample type; and contextual moderators, i.e. country where the study was carried out, and gender dominance in a sample set, can cause inconsistencies in the findings. Theoretically, this meta‐analysis contributes to the Antecedents; Privacy Concerns; Outcome variables (APCO) Model, and the literature on consumer privacy in the context of e‐commerce. Practically, the findings provide guidelines to e‐commerce businesses to effectively address customers' privacy concerns.

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Section: Theoretical Framework and Hypothesis Developmentmentioning

confidence: 99%

Section: Theoretical Framework and Hypothesis Developmentmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

Privacy concerns in e‐commerce: A multilevel meta‐analysis

Maseeh

Jebarajakirthy

Pentecost

et al. 2021

Psychology and Marketing

106

View full text Add to dashboard Cite

show abstract

“…The display of high interest in a consumer's purchase decision may demonstrate the intrusiveness of brands. This plays a major role in consumers irritation towards the brand since the consumers view this as an invasion of their privacy (Luna Cortés & Royo Vela, 2013), and therefore, may reject or consciously avoid the brand. Future research should thus determine the causal agents of irritation to understand and establish a desirable level of brand appearances not to infuriate the consumer.…”

Section: Future Research Directionsmentioning

confidence: 99%

Negative emotions in consumer brand relationship: A review and future research agenda

Khatoon

Rehman

2021

Int J Consumer Studies

116

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Emotions have a compelling and strong effect on individuals actions and behaviours. They are elicited in consumers during the decision‐making process through brand‐related stimuli. Negative emotions towards a brand can translate directly into actions against it, for instance, propagating negative word of mouth, avoidance and vengeance. Although scholars have conducted consumer–brand relationship (CBR) research for over 20 years, our understanding of negative emotions is still limited. Research in the consumer–brand relationship domain so far has predominantly focused on positive emotions and its constructs. However, with a recent surge in the studies on negative emotions in the consumer–brand relationship domain, a systematic review is essential to identify, evaluate and synthesize the extant literature. Using a citation‐based search, we analyse 55 articles in the literature to achieve three objectives: primarily to illustrate the evolution and growth of negative emotions in the consumer–brand relationship using the seminal article by Fournier (1998) ‘Consumers and their brands: Developing relationship theory in consumer research’ as the base paper. Further, the study aims to identify uncharted negative emotions in consumer–brand relationship literature by integrating it with the hierarchical theory of emotions article and finally, it suggests future research in unexplored and underexplored negative emotions.

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“…In online advertising, loss of privacy can also cause contribute to irritation content of advertising in case of online advertising (Taylor, Lewin, & Strutton, 2011). Altuna and Konuk (2009), Luna Cortés and Royo Vela (2013), Okazaki (2004), Rau, Liao, and Chen (2013), Tsang et al (2004), Ducoffe and Carlo (2000), Ünal, Ercis, and Keser (2011), Wong (2010) reported, in their studies, that irritation and intrusiveness negatively affect the attitudes of the consumers. Using the aforementioned arguments, we propose the following hypothesis, H3: There is a significant negative impact of Advertising Irritation on consumers’ perceived value of social media advertising. …”

Section: Theoretical Background and Hypothesis Formulationmentioning

confidence: 99%

Empirical Study on Perceived Value and Attitude of Millennials Towards Social Media Advertising: A Structural Equation Modelling Approach

Arora

Agarwal

2019

Vision: The Journal of Business Perspective

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The purpose of the article is to provide a comprehensive advertising model, which examines the impact of the identified predictors such as entertainment, informativeness, irritation, credibility, incentives and personalization on social media advertising value (SMAV) and further see the impact of SMAV on the attitudes of millennials towards social media advertising (ATSMA). A quantitative and deductive approach of research was followed, where data were collected using a self-administered questionnaire from 478 Indian social media users. The model developed was validated using exploratory factor analysis and confirmatory factor analysis followed by structural equation modelling to test the relationships between the identified predictors and SMAV. The results confirm the relationship between identified predictors and SMAV. Also, positive relationship has been found out between SMAV and ATSMA. Further, in the research article, there is a detailed discussion on results, implications, limitations and directions for future work.

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The Antecedents of Consumers’ Negative Attitudes Toward SMS Advertising: A Theoretical Framework and Empirical Study

Cited by 27 publications

References 42 publications

Privacy concerns in e‐commerce: A multilevel meta‐analysis

Privacy concerns in e‐commerce: A multilevel meta‐analysis

Negative emotions in consumer brand relationship: A review and future research agenda

Empirical Study on Perceived Value and Attitude of Millennials Towards Social Media Advertising: A Structural Equation Modelling Approach

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