The Art of Branded Luxury   Indian Consumers Buying Behaviour

Farooqi, Rahela; Shahid, Shadma

doi:10.2139/ssrn.2959886

Cited by 5 publications

(4 citation statements)

References 10 publications

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“…In recent years, India has grabbed the attention of the world's marketers as this market has shown an enormous potential. As this market is highly complex (Farooqi and Shahid, 2017), manufacturer needs to ensure that they have a proper strategy before venturing in this market. The global Muslim consumer market is largely left untapped.…”

Section: Research Gap and Objectivesmentioning

confidence: 99%

A qualitative investigation into consumption of halal cosmetic products: the evidence from India

Shahid

Ahmed

Hasan

2018

JIMA

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Purpose India accounts for the third-largest Muslim population in the world after Indonesia and Pakistan. The previous studies about halal consumption have focused on the “food and money industry” only. Muslim consumers are prohibited from using alcohol, pork and other items in any form; the rising awareness among Muslims has led to the rapid growth in demand of halal cosmetic products around the globe. This paper aims to present a framework of halal consumers’ purchase and explores the factors that Indian consumers consider while buying halal cosmetics. Design/methodology/approach The authors carried out qualitative research (focus group discussion and in-depth interviews) in Delhi, Mumbai and Hyderabad to gain deeper insight from the respondents. Findings The study found that religiosity and increasing awareness about halal products acts as an influencer for individuals’ halal products consumption along with halal certification and growing education level of Muslim consumers. Originality/value The paper has been developed based on the original research work carried out among the halal Muslim consumers in the major Muslim population in metropolitan cities of Hyderabad, Mumbai and Delhi over the past year.

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Section: Research Gap and Objectivesmentioning

confidence: 99%

A qualitative investigation into consumption of halal cosmetic products: the evidence from India

Shahid

Ahmed

Hasan

2018

JIMA

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“…Halal logo is an official symbol that is stamped on the products, while halal certification is a recognized certification that the products fulfill the requirements of Shariah law for its halal status. The increasing level of trust in labeling of the halal products leads to a positive intention to purchase more halal cosmetic products, especially when consumers can recognize the genuineness of the halal logo 18,30 . In Indonesia, this review found that even the old cosmetic brands begin to apply halal logo on their products and not focused only to new brand or brand with specific intention aiming to Muslim consumers 18 .…”

Section: Discussionmentioning

confidence: 97%

“…The increasing level of trust in labeling of the halal products leads to a positive intention to purchase more halal cosmetic products, especially when consumers can recognize the genuineness of the halal logo. 18,30 In Indonesia, this review found that even the old cosmetic brands begin to apply halal logo on their products and not focused only to new brand or brand with specific intention aiming to Muslim consumers. 18 In addition, this review reveals that safety ingredient plays a vital role in purchasing halal cosmetic products in Malaysia 2 and China.…”

Section: F I G U R E 5 Determinants Of Behaviors Toward Halal Cosmeticsmentioning

confidence: 99%

Determinants of consumer adoption of halal cosmetics: A systematic literature review

Isa

Man

Rahman

et al. 2023

J of Cosmetic Dermatology

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Background:The global halal cosmetics market is projected to grow during the forecast period. However, the factors that influenced consumers in the world to opt for halal cosmetics remain ambiguous. Objectives:The objective of this study was to understand the universal concept of halal cosmetics and a framework of critical points that influence consumers in purchasing halal cosmetic products. Method:The method used was Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) Statement by using Web of Science and Scopus databases.This study extends the systematic literature review covering all variables in purchasing halal cosmetics as halal cosmetic is not simply a religious issue, but it is also an opportunity to increase sales and acquire a competitive advantage.Results: This study found 14 articles that mainly discussed the critical points related to religiosity and product factors, that is, ingredient, halal logo, and halal certification as the highest driver in influencing consumers to purchase halal cosmetics. Other related factors in this study are price, promotion, place, social factors, and characteristics of consumers. These factors should be taken into consideration as they provide a plus point and an extra edge to local or international manufacturers to tap the global markets for halal cosmetic products that cater to both Muslims and non-Muslims communities.Practical Implications: Cosmetic manufacturers and marketers must ensure that their products suit the expectation of consumers as todays halalan and tayyiban products are being searched rather than branded products due to their cleanliness, safety, and hygienic.Originality/Value: This study is among the earliest study examining the factors of purchase intention in halal cosmetics using a systematic literature review method that integrates marketing stimulus (product, price, promotion, and place) and other stimuli (social, religious, and characteristics).

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“…Indian market, in particular, has shown an enormous growth potential, next only to China (Shahid et al , 2021, 2022). This market is fast becoming highly competitive, and it is essential for marketers to have proper plans to capitalize on the opportunities brought to the fore (Farooqi and Shahid, 2017; Islam and Rahman, 2017; Islam and Singh, 2020; Islam et al , 2018).…”

Section: Introductionmentioning

confidence: 99%

Determinants of Muslim consumers’ halal cosmetics repurchase intention: an emerging market’s perspective

Shahid

Parray

Thomas

et al. 2022

JIMA

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Purpose Due to a staggering growth rate in the recent past, halal products have attained a significant attention of marketers across countries. However, marketing practitioners seek to have detailed understanding of what drives consumers of different demographics towards this product category so as to better market and position themselves in the competitive landscape. Correspondingly, this study aims to provide insights into the Muslim women consumers’ halal cosmetics purchase behaviour and examines the variables (and their interplay) when purchasing such products. Design/methodology/approach The data for the study were collected through a self-administered questionnaire from 371 Muslim respondents from India. The data were analysed through structural equation modelling using AMOS 22.0 SEM software. Findings The findings of this study reveal that religious knowledge, religious commitment and halal certification(s) affect consumers’ actual purchase behaviour of halal cosmetics, which subsequently drives their repurchase intention. The findings further reveal a non-significant effect of religious orientation with both the actual purchase behaviour and repurchase intention towards halal cosmetics. Additionally, actual purchase behaviour of halal cosmetics is found to positively affect customers’ repurchase intentions. Originality/value Despite the recent growth of overall beauty industry, this particular segment of halal cosmetics has a huge potential given the phenomenal preference that Muslim consumers have shown in such niche. Therefore, this paper contributes towards examining the key factors influencing consumers purchase behaviour towards halal cosmetics in India that can be capitalized on.

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The Art of Branded Luxury Indian Consumers Buying Behaviour

Cited by 5 publications

References 10 publications

A qualitative investigation into consumption of halal cosmetic products: the evidence from India

A qualitative investigation into consumption of halal cosmetic products: the evidence from India

Determinants of consumer adoption of halal cosmetics: A systematic literature review

Determinants of Muslim consumers’ halal cosmetics repurchase intention: an emerging market’s perspective

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