Purpose
Due to a staggering growth rate in the recent past, halal products have attained a significant attention of marketers across countries. However, marketing practitioners seek to have detailed understanding of what drives consumers of different demographics towards this product category so as to better market and position themselves in the competitive landscape. Correspondingly, this study aims to provide insights into the Muslim women consumers’ halal cosmetics purchase behaviour and examines the variables (and their interplay) when purchasing such products.
Design/methodology/approach
The data for the study were collected through a self-administered questionnaire from 371 Muslim respondents from India. The data were analysed through structural equation modelling using AMOS 22.0 SEM software.
Findings
The findings of this study reveal that religious knowledge, religious commitment and halal certification(s) affect consumers’ actual purchase behaviour of halal cosmetics, which subsequently drives their repurchase intention. The findings further reveal a non-significant effect of religious orientation with both the actual purchase behaviour and repurchase intention towards halal cosmetics. Additionally, actual purchase behaviour of halal cosmetics is found to positively affect customers’ repurchase intentions.
Originality/value
Despite the recent growth of overall beauty industry, this particular segment of halal cosmetics has a huge potential given the phenomenal preference that Muslim consumers have shown in such niche. Therefore, this paper contributes towards examining the key factors influencing consumers purchase behaviour towards halal cosmetics in India that can be capitalized on.
The study conducted among the information technology users in business organizations in Delhi and NCR, addressed the issues of service quality and its impact on long-term customer satisfaction from an interaction approach and relationship marketing perspective in the medium size B2B sector. The objectives include identification of important customer requirements and service attributes that signify internal processes and customer interaction. It reveals that, service improvements and technical preparedness emerge as new dimensions apart from the applicability of dual aspects of Gronroos' perceived service quality model-technical and functional dimensions.
PurposeThis study aims to focus on proposing and empirically validating a model that captures certain critical socio-psychological factors that nurture consumers' attitude towards affordable luxury brands in an emerging market context of India.Design/methodology/approachThe data were collected via a cross-sectional questionnaire survey from 491 customers of different fashion accessory luxury products in India. The data were analyzed through structural equation modelling (SEM) using AMOS 23.0 SEM software.FindingsThe findings of this study reveal that conspicuousness, status consumption, brand name consciousness, need for uniqueness and hedonism positively affect consumer attitude towards affordable luxury, which consequently affects consumers' purchase intention. The findings further reveal that age acts as a moderator in driving consumers' neo-luxury consumption.Originality/valueBy uniting various socio-psychological factors with consumer attitude and purchase intention in a conceptual model, along with studying the moderating role of age, this study responds to the calls for further research regarding affordable luxury and offers a more granular understanding of specific consumer motivations that guide Indian consumers' affordable luxury consumption.
Performance management is considered to be a most significant HR process and has gained significant attention from both researchers and practitioners owing to its complexities and perceived problems. This research focuses on the satisfaction of employees with their employer’s performance management system in the context of the IT industry of India. IT companies represent a challenge for managers and employees, as knowledge workers are often asked to address multiple goals and projects simultaneously. Since managing the performance of knowledge workers has unique complexities, this research work is intended to shed light on the satisfaction of IT professionals related to the major dimensions of the performance management process: performance planning, feedback and coaching, performance review and outcomes (or consequences). Also, the article aims to explore the challenges faced by employees during the implementation of a performance management system. The findings of this study have implications for the working of IT organizations to improve the effectiveness of efforts to manage knowledge workers.
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