The Awareness and Implementation of Green Concepts in Marketing Mix: A Case of Malaysia

Osman, Azlin Fazlina; Othman, Yusuf Hj; Salahudin, Shahrul Nizam; Abdullah, Muhammad Safizal

doi:10.1016/s2212-5671(16)00053-8

Cited by 37 publications

(36 citation statements)

References 9 publications

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“…The difference between this research and some previous studies is that these studies apply green marketing variables to objects of goods products (Dangelico & Vocalelli, 2017); (Leonidou, Katsikeas, & Morgan, 2013); (Osman, Othman, Salahudin, & Abdullah, 2016), on food (Cheema, Durrani, Fayyaz Khokhar, Tisman Pasha D, & Phil, 2015). Few studies have used the concept of green marketing to market services, such as tourism.…”

Section: Introductionmentioning

confidence: 93%

Green Marketing and Intention to Mantain Sustainable : Case Study On Rural Tourism In Malang

Cahyanti

Menanti

2019

APMBA

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The negative impact of aggressive marketing on tourism destinations in Indonesia become a main concern to various groups. Whereas, the purpose of developing rural tourism is not only to achieve economic sustainability but also to sustain the environment. The concept of green marketing is estimated to be a worthy solution to maintain the sustainability of the tourism destination. Therefore, this study aims to determine the effect of green marketing concepts to affect tourists' intention for avoiding the damage in the future of new rural tourism. Meanwhile, some methods used in this research and the type of research were descriptive research. The sampling technique used in this research was incidental purposive sampling and the sample was tourists on rural tourism like in "Kampung Wisata in Malang" with the number of the sample was 200 tourists. The analysis technique used Partial Least Square (PLS) analysis. The result of this research was Green Marketing has a positive and significant effect on the tourists' intention to maintain the sustainability of rural tourism. Physical evidence and products, as well as promotions and prices, are indicators of green marketing that must be considered more.

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Section: Introductionmentioning

confidence: 93%

Green Marketing and Intention to Mantain Sustainable : Case Study On Rural Tourism In Malang

Cahyanti

Menanti

2019

APMBA

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“…Several studies in the nonmarket literature have noted that a manager's consciousness of environmental problems influences the organisation's environmental performance (Chaudhry, Bilal, Awan, & Bashir, ; Ololade & Rametse, ). “Green market” literature has also reported that a manager's consciousness of environmental issues influences the firm's green market activities (Osman, Othman, Salahudin, & Abdullah, ). The following hypothesis is therefore proposed:Hypothesis There is a positive relationship between a manager's environmental consciousness and the use of six organisational variables that are posited as playing a role in the implementation of an EPS: formalisation (Hypothesis H2a), specialisation (H2b), training (H2c), control (H2d), communication (H2e), and conflict reduction (H2f).…”

Section: Theoretical Framework and Research Hypothesesmentioning

confidence: 99%

An integral model for the implementation of environmental policy strategy

Rivera

2019

Bus Strat Env

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This article responds to demands for a more in-depth study on how to implement an environmental policy strategy (EPS). Following the strategic choice framework, this study seeks to address this issue by testing a theoretical model of several managerial and organisational variables associated with a firm's EPS. The managerial variables examined include managers' perceptions of environmental pressures, managers' consciousness of environmental problems, and managers' perceptions of the potential benefits associated with the implementation of an EPS. The organisational variables that are investigated relate to the structure, systems, and processes of the representative organisations. Control variables include the firm's industrial sector, its country of origin, its size, and its international character. A model based on structural equations with the weighted least squares estimation method is used to test the hypotheses in a large sample of firms. The results confirm the need to consider a multidisciplinary view of the implementation of an EPS.

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“…In addition, literature also indicates other problems in relation to GPB. Among them are the constant changes in consumer preferences [35], the lack of under-standing on consumer's role of environmental and social issues [41] and industry's lack of will to green its product [56] . Environmentally responsible purchasing behavior, green buying behavior and pro-environmental purchasing behavior are various terms used by researchers when referring to GPB.…”

Section: Green Purchase Behavior (Gpb)mentioning

confidence: 99%

Gen Y Green Purchasing Behavior in Relation to Energy Conservation and Environmental Preservation Products in Malaysia

Rajadurai¹,

Bathmanathan

Azami³

2018

IJET

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The significant increase in the effect of global warming has given more attention to consumers to protect and preserve the environment. This is evident as we see the purchasing trends of consumers moving towards environmentally friendly products. In Malaysia consumers consist of three main generations with varied purchasing behaviors. The aim of this study is to investigate the variables affecting Gen Y consumer’s green purchasing behavior. Phase 1 being qualitative in nature, involved five focus group interview sessions and a pilot study, while phase 2, being quantitative, involved the distribution and collection of questionnaires to Gen Y consumers of green products. The independent variables that affect green purchasing behavior are environmental concerns, attitudes towards the environment and environmental knowledge. Awareness of environmental problems was found not to be the variable that affects Gen Y green purchasing behavior. The implications of this study are that it supports energy conservation and environmental preservation businesses to better understand the green market environment, its opportunities and potential, enables businesses to better market their products, create products with competitive advantages and encourage the consumer’s green purchasing intentions. Subsequently, this study assists the government or policy makers to promote green purchasing behavior among the Malaysia population.

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The Awareness and Implementation of Green Concepts in Marketing Mix: A Case of Malaysia

Cited by 37 publications

References 9 publications

Green Marketing and Intention to Mantain Sustainable : Case Study On Rural Tourism In Malang

Green Marketing and Intention to Mantain Sustainable : Case Study On Rural Tourism In Malang

An integral model for the implementation of environmental policy strategy

Gen Y Green Purchasing Behavior in Relation to Energy Conservation and Environmental Preservation Products in Malaysia

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