The Characteristic of Rhetoric Discourse in Pilkada Political Advertisement

Abstract

Political advertisements have been inseparable from The Regional Head Election 2015 in Central Java. There were many political advertisements presented by the candidates of regional head in diverse, likewise the varied in chracteristics. The objectives of this research is to analyze the characteristic of rethoric discourse Pilkada. The discussed problem is what the characteristics of rethoric discourse in Pilkada political advertisement 2015. Techniques used in this research were observation and note scrutinize. It was on a piece of advertisement discourse which be expected as the statements of rethoric discourse Pilkada political advertisement values. Based on the results of Pilkada political advertisement programmatic analysis, it can be found that the characteristics of Pilkada political advertisement discourse based on the rhetorical study are formed as ethos, pathos, and logos. Within the ethos aspect, the chatacteristics of pilkada advertisement formed education technique to the public, good personality from the candidate, and the credibility of public to the leader candidate. In the pathos aspect, there are the characteristics of emphaty, symphaty, the change booster, the emotional instigator while on the logos aspect, it is manifested in logic discourse persuasion, and there is the use of parable and proverb.