The Collaborative Supply Chain

Abstract

Intensive competition in the market place has forced companies to respond more quickly to customer needs through faster product development and shorter delivery time. Increasing customer awareness and preferences have led to an unprecedented explosion in product variety. End customers give credit only to companies that are able to deliver products with excellent quality, and on time. However, the demand of customers for product variety, especially in the case of short life‐cycle products such as food, apparel, toys, and computers, makes it difficult for manufacturers and retailers to predict which particular variety of the products the markets will accept. To be effective in matching demand with supply, manufacturers and retailers need to collaborate in the supply chain.

Proposição de um modelo para a gestão da demanda: um estudo entre os elos atacadista e fornecedores de produtos de mercearia básica

“…O que se busca com a gestão da demanda é a rápida e adequada integração das necessidades originadas do mercado na direção dos fornecedores, de modo a balancear e alinhar estrategicamente a demanda com a capacidade operacional ao longo da cadeia de suprimentos. Alguns autores destacam a necessidade de pesquisas sobre a gestão da demanda (ADEBANJO, 2009;KAIPIA;KORHONEN;HARTIALA, 2006;SRIDHARAN, 2002;TAYLOR, 2006;FEARNE, 2006) após verificarem, por meio de pesquisas empíricas, que a falta de alinhamento entre oferta e demanda era um problema crônico e caro em várias cadeias de suprimentos com perdas devido a desperdícios, à falta ou ao excesso de estoques e a baixas margens de lucro. Assim, o atendimento das necessidades dos consumidores deve ser sincronizado ao longo da cadeia de suprimentos.…”

“…Diante da necessidade de trabalhos que explorem a gestão da demanda levantada por diversos autores (ADEBANJO, 2009;KAIPIA;KORHONEN;HARTIALA, 2006;MOON, 2005;SRIDHARAN, 2002;TAYLOR, 2006;FEARNE, 2006;TROQUE, 2003), o objetivo geral deste trabalho é desenvolver um modelo para a gestão da demanda na cadeia de suprimentos de produtos de mercearia básica envolvendo os elos atacadista distribuidor e fornecedor. Este modelo visa auxiliar as empresas dessa cadeia a identificar as variáveis envolvidas para o desenvolvimento de seus negócios em conjunto para melhor atender à demanda e, assim, possibilitar, com a sua adequada implantação, o aumento da rentabilidade.…”

The role of top management in supply chain management practices

“…This dissertation's understanding of what SCM in practice means includes the involved companies' planning and strategy for coordination of their supply chain, including collaboration between functions internally as well as across company borders. Collaboration plays a key role for the coordination and is frequently discussed in SCM literature (Barratt, 2004;Skjoett-Larsen et al, 2003;Simatupang and Sridharan, 2002). In fact, Horvath (2001) argues that collaboration is a prerequisite to SCM; without collaboration, a SCM environment can not be achieved, and therefore collaboration becomes important for this dissertation.…”

“…Collaboration within the logistics area, which is the focus in this dissertation, typically means sharing information and jointly negotiating and deciding upon logistics activities in the supply chain such as transportation and inventory. This means a two-way communication with jointly, voluntary agreed goals (Simatupang and Sridharan, 2002). Since collaboration should contribute to improvements in the supply chain, the possibility for the involved parties to influence the collaboration is important; otherwise there is a risk that major opportunities for improvements can be lost as well as the win-win situation.…”

Supply chain integration framework using literature review

“…In recent years, many organisations have changed attitude towards their customers and suppliers. Today focal organisation seeks to work together with their customers and suppliers to plan and operate for greater success than work in isolation (Simatupang and Sridharan 2002). Therefore, building long-term relationships among the SC members is necessary to develop SCI.…”