Collaborative initiatives emerged in the 1980s as a means to increase inter-organizational cooperation, thereby achieving performance improvements in supply chains. Despite this, no consensus exists among researchers with respect to which collaborative initiatives should be deployed along a supply chain. This study analyzes five collaborative initiatives—Quick Response (QR), Efficient Consumer Response (ECR), Continuous Replenishment Program (CRP), Vendor Managed Inventory (VMI) and Collaborative Planning, Forecasting and Replenishment (CPFR)—by conducting a systematic literature review, aiming to develop a theoretical framework to guide the decision-making process of adopting and implementing these initiatives. Based on the characteristics of the collaborative initiatives, expected benefits, reasons for adopting, and possible barriers found in the literature review, a theoretical framework was developed as a flowchart, clearly indicating to decision-makers the main aspects of concern when adopting one or more collaborative initiatives and highlighting the need to constantly monitor the chosen initiative’s performance.
Postponement can be understood as a way to change the form, identity, or location of products at the latest possible point in time and can be applied at different levels in the supply chain. A detailed theoretical framework that can assist companies in adopting, consolidating, and evaluating this strategy is not available in the literature. The aim of this paper is to propose a model approach to the postponement concept based on drivers, steps for implementation, and performance measures. This study used a qualitative approach and the theoretical-conceptual method focused on the literature review and the development of new theories on the adoption of the postponement strategy. The time frame of the study included articles on the subject between 1950 and 2012. A theoretical framework that shows the variables and steps required to implement the postponement strategy was created.
Demand management is an emerging topic in supply chain management. It is focused on a fast and adequate integration of supplier needs in order toResumo: A gestão da demanda é um tema emergente no campo de conhecimento da gestão da cadeia de suprimentos. O que se busca com a gestão da demanda é a rápida e adequada integração das necessidades originadas do mercado na direção dos fornecedores, de modo a balancear e alinhar estrategicamente a demanda com a capacidade operacional ao longo da cadeia de suprimentos. Esse alinhamento da demanda na cadeia de suprimentos enfrenta dificuldades provocando ineficiência no atendimento a clientes, redução do giro de estoque e alto índice de obsolescência agravada pela grande diversidade de produtos. O objetivo deste estudo foi desenvolver um modelo para a gestão da demanda na cadeia de suprimentos de produtos de mercearia básica considerando os elos fornecedor e atacadista distribuidor. Para tal, realizou-se uma pesquisa qualitativa por meio de um estudo de caso na empresa atacadista Martins e em nove fornecedores desta empresa. A pesquisa revelou que o processo de implantação da gestão da demanda pode ser dividido em três fases: 1) alinhamento conjunto das diretrizes estratégicas das empresas; 2) formulação do plano de negócios; e 3) execução e acompanhamento do plano de negócios. Além disso, este processo apresenta três elementos que o permeiam: envolvimento da alta gerência, interações inter e intraempresas e resultados da gestão da demanda. Estes resultados compreendem o aumento da rentabilidade por meio da melhoria da eficiência e eficácia, como também o compartilhamento de conhecimento e aprendizado pelas empresas. Palavras-chave:Gestão da demanda. Gestão da cadeia de suprimentos. Atacadista. Produtos de mercearia básica.Proposição de um modelo para a gestão da demanda: um estudo entre os elos atacadista e fornecedores de produtos de mercearia básica A proposed framework for demand management: a study involving wholesalers and suppliers of grocery products Daniela de Castro Melo 1 Rosane Lúcia Chicarelli Alcântara 2 IntroduçãoA gestão da demanda é um tema emergente no campo de conhecimento da gestão da cadeia de suprimentos. O que se busca com a gestão da demanda é a rápida e adequada integração das necessidades originadas do mercado na direção dos fornecedores, de modo a balancear e alinhar estrategicamente a demanda com a capacidade operacional ao longo da cadeia de suprimentos. Alguns autores destacam a necessidade de pesquisas sobre a gestão da demanda (ADEBANJO,
Abstract:The aim of this study was to develop a conceptual model for establishing cooperation, coordination and collaboration in supply chains. The literature review revealed: 1) nine characteristics that the relationship among companies developing collaboration in the supply chain should embody; 2) ten behaviours that companies developing collaboration in the supply chain should adopt. The characteristics and behaviours were employed in order to design a conceptual model, which is developed as a ladder of three major steps. The first step consists of characteristics and behaviours required for a cooperative relationship. The second step comprises the requirements for coordination. The third and final step displays the characteristics and behaviours enablers of collaborative practices in supply chains.
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