2013
DOI: 10.2139/ssrn.2368006
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The Communication Effects of Audience Situation and Message Framing on Smoking Cessation

Abstract: This study examined the communication effects of smoking cessation by using message framing (positive messages/negative messages) and audience situation (smoker/nonsmoker and high/low self-efficacy). The study used 207 valid homogeneous subjects and a between-subject experiment method was employed for analyses. The results showed that the communication effects were influenced by the interactive effects of message framing and audience situation, and for smokers, positive messages have a more significant effect … Show more

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Cited by 11 publications
(15 citation statements)
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“…Moreover, threat or fear provoked by negative outcomes may induce guilt and shame among smokers, forcing them to take actions, such as smoking cessation, to avoid those undesirable feelings (Dickinson & Holmes, 2008; Gallopel-Morvan, Gabriel, Le Gall-Ely, Rieunier, & Urien, 2011). However, the results are not always consistent (Hastings, Stead, & Webb, 2004; Yang, 2013). There are some limitations that need to be addressed for fear appeal studies.…”
Section: Literature Reviewmentioning
confidence: 89%
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“…Moreover, threat or fear provoked by negative outcomes may induce guilt and shame among smokers, forcing them to take actions, such as smoking cessation, to avoid those undesirable feelings (Dickinson & Holmes, 2008; Gallopel-Morvan, Gabriel, Le Gall-Ely, Rieunier, & Urien, 2011). However, the results are not always consistent (Hastings, Stead, & Webb, 2004; Yang, 2013). There are some limitations that need to be addressed for fear appeal studies.…”
Section: Literature Reviewmentioning
confidence: 89%
“…These include forced exposure, lack of a long-term measurement, and inappropriate samples (Hastings et al, 2004). In addition, health problems, including excessive worrying, anxiety, and nervousness that are related to heightened fear, have raised ethical concerns (Hastings et al, 2004; Yang, 2013).…”
Section: Literature Reviewmentioning
confidence: 99%
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“…We also hypothesized that participants exposed to price promotions would report greater urges to smoke and be more likely to purchase tobacco products than those who were not exposed to promotions. In addition, given the differences in responses to advertising by smoking status [21-23], we hypothesized that smoking status would serve as an effect modifier of the relationship between the tobacco control measures and outcomes examined in this analysis.…”
Section: Introductionmentioning
confidence: 99%