The Consumers' Evaluative Criteria of Quality on The Organic Clothes and Their Purchase Intention

Park, Hea-Ryung

doi:10.5762/kais.2015.16.11.8001

Cited by 1 publication

(1 citation statement)

References 3 publications

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“…It is imperative to say that since 2006, few studies on perceived garment quality followed till nowadays, and these studies usually worked with a narrowly determined profile of respondents (e.g., older women in the studies of Du Preez et al, 2018;Coelho, 2016; or students in the study of Pujara & Chaurasia, 2010; college students in the study of Gitimu et al, 2013; or female students in the study of Salerno-Kochan & Turek, 2021) or were also dealing with particular types of clothing products (e.g., a study of Park, 2015, who surveyed college students to determine criteria for evaluating the quality of organic clothes). These studies, apart from other non-common results, also tended to support the idea that quality is a multidimensional concept.…”

Section: Perceived Quality In the Clothing Industrymentioning

confidence: 99%

Consumer Perception of Quality of Clothing Products: A Lesson for the Business Sector Arising from Czech Evidence

Hinčica¹,

Svobodová²,

Řezanková³

2022

CEBR

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The paper assesses the perception of clothing products' quality using two independent samples of Czech respondents answering a questionnaire. It fills the current research gap in revealing how the quality of clothing products is currently perceived by different sociodemographic groups and whether other factors neglected previously (e.g., type of store, store's trade name, etc.) contribute to the perceived garment quality. The results show that age plays an important role in assessing some of the parameters by which people define whether garments are quality garments. This demographic criterion also influences the intensity of quality consideration when people buy a product, but no statistically significant dependence was found for the intensity of quality consideration when people buy a clothing product. These and other papers' results may help companies in the clothing industry, and the related sectors better comprehend how different categories of people determine garment quality. Implications for Central European audience: Businesses active in the apparel and fashion industries may better understand the current preferences of Czech customers regarding their clothing quality perceptions. The results could also be useful for managers in other countries of the Central-European region.

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Section: Perceived Quality In the Clothing Industrymentioning

confidence: 99%