The Creative Process 2018
DOI: 10.1057/978-1-137-50563-7_9
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The Creative Process in Design

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Cited by 18 publications
(5 citation statements)
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References 27 publications
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“…There has been a paradigm shift in design from a focus on the aesthetic value of a design product to a greater focus on the interaction of product form with users for innovative changes to organizations (WALKER, 2017). Companies in a competitive environment benefit from design -packaging, attracting consumer attention will provide more revenue (BONNARDEL, WOJTCZUK, GILLES & MAZON, 2018). Therefore, the skills of graphic designers must be developed in line with the development of problem-oriented thinking and integrated problem solving for organizations: how to solve the problem of revenue permanence through graphic product design.…”
Section: Discussionmentioning
confidence: 99%
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“…There has been a paradigm shift in design from a focus on the aesthetic value of a design product to a greater focus on the interaction of product form with users for innovative changes to organizations (WALKER, 2017). Companies in a competitive environment benefit from design -packaging, attracting consumer attention will provide more revenue (BONNARDEL, WOJTCZUK, GILLES & MAZON, 2018). Therefore, the skills of graphic designers must be developed in line with the development of problem-oriented thinking and integrated problem solving for organizations: how to solve the problem of revenue permanence through graphic product design.…”
Section: Discussionmentioning
confidence: 99%
“…The balance between artistic and more practical design skills has long been a major issue in graphic design education. Graphic design requires not only artistic practical skills to create aesthetic and visual solutions, but also the skills and knowledge to display and interpret the needs of clients and users of the final graphic product (BRESCIANI, 2019;BONNARDEL et al, 2018). Despite the fact that the work of a graphic designer has mostly involved employment in organizations dealing with the distribution of mass information in publications (press, magazines, books, etc.…”
Section: Literature Reviewmentioning
confidence: 99%
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“…Para inspirar o mejorar la solución a un problema se han desarrollado diversas técnicas [32], [33]. Robert L. Norton en el libro Diseño de Máquinas recomienda dos procesos creativos [34].…”
Section: A Proceso Creativounclassified
“…In addition to these frameworks, some studies were conducted in order to analyze designers' own perceptions and mental representations of both their creativity and the stages in their creative design thinking process (Bonnardel et al, 2018). Towards this end, interviews and questionnaires were proposed to 25 professional designers (average of 14 years' experience in design).…”
Section: From the Analysis Of Individual Design Activities To The Development Of Computational Systems To Support Creativity In Physical mentioning
confidence: 99%