The Customer Satisfaction Analysis of Community based Agrotourism in Yogyakarta

Abstract

Several kinds of agro-tourism are managed by the community and by the private sector. However, if agro-tourism is managed by the community, can it give satisfaction to the visitors? This study aims to determine the level of customer satisfaction by Customer Satisfaction Index (CSI) and to investigate what marketing mix attributes should be improved by IPA-Kano integration analysis. The research method used was a quantitative research on community-based Salak (<em>Salacca zalacca</em>) Agro-tourism in each category of tourism village, namely ’growing’, ‘developing’ and ‘independent’ tourism village categories. The measurement of visitor satisfaction used the marketing mix attributes of 7Ps (price, place, product, promotion, process, people and physical evidence). Based on the results of CSI, the services provided by the community-based salak agro-tourism manager are considered ‘Satisfied’ in the Growing and Developing agro-tourisms and ‘Very Satisfied’ in the Independent agro-tourism. Priority attributes that should be improved are attributes included in the ‘Fatal’ category. Priority attributes in ‘growing’ agro-tourism are the marketing activities (publicity), availability and cleanliness toilet. Priority attributes in ‘developing’ agro-tourism are marketing activities (promotion), availability and cleanliness of toilets. Priority attributes in ‘independent’ agro-tourism are availability and cleanliness of toilets.

Analysis of Visitors’ Satisfaction on the Quality of Omah Salak Agro Tourism Services

“…This has resulted in these attributes having a low level of suitability, especially inadequate health facilities, parking lots, maps of attractions, restrooms and places of worship. This is in line with Indrayanti et al, (2019), stated that service attributes that can increase visitor satisfaction are variations in tourism attractions, infrastructure, and adequate facilities including toilet cleanliness.…”

“…Many agro-tourism destinations had given satisfaction to visitors, but most of them cannot depend on one agro-tourism. According to Indrayanti et al, (2019) almost all visitors only come once to enjoy the agro-tourism services provided. Furthermore, Sugandini et al's (2018) primary data analysis showed that the quality, satisfaction, and visitor perceptions of tourism imagery were not in line with the level of visitor loyalty.…”

“…Furthermore Hurst & Niehm, (2012) added that tourist satisfaction will be in line with the increasing tourist experience, companies need more understanding of the needs of tourists and the preferences of each individual. Previous research has been conducted by Indrayanti et al, (2019) that the value of CSI in Pancoh Tourism was 73.51, which means that visitors were satisfied with the services provided by the manager of Pancoh Tourism Village. As a result of the Natural Sciences, there were still service attributes included in the fatal category and must be improved by the manager of Pancoh Tourism, namely market promotion, availability, and toilet cleanliness.…”

Agrotourism Development Using Location Quotient Analysis in Cibuntu-Kuningan Village

“…Agrotourism is a series of travel activities that utilize the location or agricultural sector from the beginning of production to obtain agricultural products in various systems and scales to expand, knowledge, understanding, experience, and recreation in the field of farming (Indrawati et al, 2020). This shows that agrotourism not only offers agricultural products to visitors but also offers services to make visitors feel satisfied and entertained and can even have the ability to better understand the agricultural sector (Indrayanti et al, 2020).…”

Kepuasan Akseptor Terhadap Pelayanan Pemasangan Kontrasepsi Implan Di Provinsi Banten Pasca Pandemi Covid-19

“…Kontrasepsi Implan dapat dipasang wanita hari ke-2 sampai hari ke-7 setiap saat selama siklus haid. Implan juga merupakan kontrasepsi jangka panjang yang aman untuk pemasangan pasca lahir, baik pada wanita yang ingin menyusui maupun tidak (Rocca et al, 2021;Schreiber & Barnhart, 2019 (Gunawan & Iqbal, 2018;Indrayanti et al, 2020;Kusumarini et al, 2022;Nuraina et al, 2021;Prakoeswa et al, 2022;Seftylia & Cholil, 2021), namun penelitian terkait kepuasan akseptor terhadap pelayanan pemasangan kontrasepsi implan pada fasilitas kesehatan menggunakan analisis CSI pasca pandemi Covid-19 belum banyak dilakukan terutama di Indonesia.…”