The Determinates of Revisit Intentions in Wine Cultural Event: The Moderating Role of Experience Authenticity

Abstract

The purpose of this study is to investigate the perspectives of attendees on experience authenticity of a wine culture event to assess what drives their revisit intentions. A questionnaire survey was undertaken for collecting data at a wine cultural event held at Yibin. A total of 529 valid samples were received for the further hypotheses testing. The results showed that both perceived value and event satisfaction were key antecedents of revisit intentions and the moderating role of experience authenticity was confirmed. Finally, the manageable results for wine culture event managers and future researchers were drawn.

Smart Tourist Behavior in Wine Cultural Event

“…The three items of tourism inertia (IN) were developed by Yen [9] and Heeup et al [15] were used to measure the inertia construct: "I am used to the existing travel planning methods", "Compared to trying new tourist destinations, I prefer to travel in Yibin", "I don't like unfamiliar tourist destinations", ranging from "totally disagree" (1) to "totally agree" (5). Novelty(NV) was composed of four items that were adapted from Yen [16] and Cheng & Lu [17], and was described as freshness, adventure, excitement, challenge, and thrill: "I like to do something new", "I like to take risks", "I like to stimulate challenges", "I like to thrill and stimulate", ranging from "totally disagree" (1) to "totally agree" (5).The scale for satisfaction(SA) was adapted using three items from Konuk [18] and Gallarza et al, [19]: "I am glad to take the time to attend the Yibin's wine cultural event", "It was a good decision to attend the Yibin's wine cultural event", "I am glad that I decided to attend the Yibin's wine cultural event", ranging from "totally disagree" (1) to "totally agree" (5).Furthermore, two items adapted from Konuk [18] were used to measure WOM, with "totally disagree" (1) to "totally agree" (5): "I would tell others the advantages of leisure in Yibin's wine cultural event", "I would recommend others leisure activities in Yibin's wine cultural event", ranging from "totally disagree" (1) to "totally agree" (5).…”

Factors influencing MICE destination revisit intentions: A literature review

“…On the other hand, it is important to make the concept of tourists' revisit intentions the main foci in event literature (Al-Dweik, 2020;Bi, Yin, Chen, 2020;Fitri, 2021;Tsai, 2020;Yen, 2020). Yen, (2020) described revisiting intentions as the attendees' willingness to revisit the same event destination in the future.…”

“…Revisit intentions describe the probability of the attendees engaging in diverse types of event destination in the future is based on their previous travel experiences. When attendees have a more enjoyable experience at the event destination, they are more likely to have plans to revisit the same destination in the future (Yen, 2020). An enhanced understanding of MICE participants' revisit intentions is one of the main issues that should be focused on in the MICE context in order to ensure successful MICE events.…”

“…Zamiar powrotu turystów do destynacji to jeden z kluczowych tematów w literaturze przedmiotu, który zwrócił uwagę wielu badaczy i praktyków (Abbasi i in., 2021;Bi, Yin, Chen, 2020;Fitri, 2021;Weru, 2021). Problem intencji powrotu był omawiany przede wszystkim w kontekście sportu (Allameh i in., 2015;Cho, 2021), megawydarzeń (Zhang, Liu, Bai, 2021), wydarzeń kulturalnych (Yen, 2020) oraz festiwali (Al-Dweik, 2020).…”

“…The topic of tourists' intent to return is one of the key foci in tourism and event literatures that has acquired a lot of attention from researchers and practitioners (Abbasi et al, 2021;Bi, Yin, Chen, 2020;Fitri, 2021;Weru, 2021). The problem of intentions to return has primarily been studied in the context of sports (Allameh et al, 2015;Cho, 2021), mega-events (Zhang, Liu, Bai, 2021), cultural events (Yen, 2020) and festivals in event research (Al-Dweik, 2020).…”