The Devil might wear Prada, but Narcissus wears counterfeit Gucci! How social adjustive functions influence counterfeit luxury purchases

Ngo, Liem Viet; Northey, Gavin; Tran, Quan

doi:10.1016/j.jretconser.2018.09.003

Cited by 41 publications

(52 citation statements)

References 33 publications

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“…2In both Studies 1 and 2, to ensure data quality, we restricted participation to MTurkers with 95% approval ratings (termed as workers with “high reputation”), following prior research (Ngo et al, 2020; Septianto et al, 2019). In particular, Peer et al (2014) stated “sampling high-reputation workers [95% approval ratings] can ensure high-quality data without having to resort to attention check questions” (Peer et al 2014, p.1023).…”

Section: Methodsmentioning

confidence: 99%

Effects of Power and Implicit Theories on Donation

Khalil

Khan

2020

Australasian Marketing Journal

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Charities have difficulty raising money to execute their plans, which are mainly focused on addressing social challenges. As a big proportion of donations come from individual consumers, understanding their different characteristics and psychological states is important. Power has a psychological quality that varies during everyday interactions and influences consumers’ actions. Investigating the impact of power state on donation intentions across two studies, this research first illustrates that powerless consumers with a high level of incremental theory of emotion show an increased willingness to donate, and second, negative affect is the underlying mechanism in the interaction between sense of powerlessness and the incremental theory of emotion on donation intentions. These results have theoretical and empirical implications.

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Section: Methodsmentioning

confidence: 99%

Effects of Power and Implicit Theories on Donation

Khalil

Khan

2020

Australasian Marketing Journal

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“…Furthermore, although extant research has generally acknowledged attitude toward counterfeits as a salient variable affecting non‐deceptive counterfeit purchase behavior (Bhatia, 2018; Eisend & Tarrahi, 2019; Quoquab et al, 2017; Ting et al, 2016; Xi & Cheng, 2017), previous studies have not comprehensively examined the components of such attitudes—effectively missing are theoretically important and managerially controllable constructs that explain why consumers engage in such practices and, in turn, allow for potential company responses. For example, prior studies demonstrate that factors such as integrity (Eisend et al, 2017; Phau & Teah, 2009), materialism (Bhatia, 2018; Yoo & Lee, 2009), perceived quality (De Matos et al, 2007), smart shopper self‐perception (Eisend et al, 2017), subjective norms (Ngo et al, 2020; Thaichon & Quach, 2016), and value consciousness (Randhawa et al, 2015; Ting et al, 2016) may influence attitude toward counterfeit purchase. However, even though extant research has focused on counterfeit purchase behavior, it generally lacks inclusiveness, as conceptualizations of attitude toward counterfeits are usually limited to a few determinants (Viot et al, 2014).…”

Section: Introductionmentioning

confidence: 99%

Non‐deceptive counterfeit purchase behavior of luxury fashion products

Singh

Kastanakis

Paul

et al. 2021

J of Consumer Behaviour

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The luxury fashion industry suffers substantial losses due to non‐deceptive counterfeit purchase behavior. This study extends prior research on such behavior by investigating the factors influencing non‐deceptive counterfeit purchase behavior of luxury fashion goods in India, a country that scores high on collectivism and low on indulgence in regard to Hofestede's cultural dimensions. Specifically, (a) based on the extant literature as well as by (b) adding a novel variable, we theorize and empirically test a model that proposes a more comprehensive attitudinal construct specifically reflective of attitude to counterfeits by incorporating integrity, materialism, risk seeking, price–quality interface, smart shopper self‐perception, and subjective norms as antecedents of attitude towards counterfeit luxury products. Importantly, the paper investigates the mediating role of this comprehensive attitudinal construct in the relationship between intentions to purchase counterfeit and antecedents. The results offer novel theoretical insights that could be also advantageously employed by practitioners to restrain non‐deceptive counterfeit behavior.

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“…Luxury products are more desirable because customers perceive higher price as an indicator of high quality, wealth, and prestige. Moreover, paying a premium price for luxury goods has a positive impact on an individual's self-esteem (Ngo et al, 2020). In line with this claim, Veblen's (1899) theory of conspicuous consumption confirms that luxury products are used to signal one's wealth, power, and status to others.…”

Section: Financial Value and Luxury Value Perceptionmentioning

confidence: 88%

Luxury consumption and the moderating role of attitude toward counterfeits: The case of an emerging market

Rahimnia

Arian

2021

Journal of General Management

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The purpose of this research is to investigate the moderating role of positive attitude toward economic benefit of counterfeit products in the relationship between luxury value perception and purchase intention of luxury brands among Iranian consumers. Data were collected using questionnaires, which were completed by 386 customers at various shopping malls. Structural equation modeling was used to test the direct hypotheses in Amos v.18, and moderated regression analysis to test the moderating hypothesis in SPSS v.19. The results indicate that financial and social value are important drivers of luxury value perception in shaping the purchase intention of consumers, while functional value is not involved in this regard. Moreover, attitude toward counterfeits, as a moderator, reduces the positive effect of luxury value perception on purchase intention. This research provides important insights not only with regard to market entry decision-making but also to develop marketing strategies for positioning a luxury brand in an Asian emerging market. The findings could be potentially generalized to other developing countries in the Middle East with analogous socioeconomic and cultural circumstances. While several studies have been conducted regarding counterfeiting and luxury brand consumption, this is an initial investigation on the moderating role of positive attitude toward economic benefits of counterfeits in the relationship between luxury value perception and purchase intention in the context of an emerging market. This research facilitates further investigations in this regard.

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The Devil might wear Prada, but Narcissus wears counterfeit Gucci! How social adjustive functions influence counterfeit luxury purchases

Cited by 41 publications

References 33 publications

Effects of Power and Implicit Theories on Donation

Effects of Power and Implicit Theories on Donation

Non‐deceptive counterfeit purchase behavior of luxury fashion products

Luxury consumption and the moderating role of attitude toward counterfeits: The case of an emerging market

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