In modern crisis conditions, the development and implementation of a mechanism for motivating management staff at enterprise faces a number of complications, the main of which is the lack of financial resources. The purpose of the article is to develop a technology for determining the reserves of motivational influence on the management staff of the enterprise. To achieve this goal, the following methods of scientific research were used: generalization, comparison, analysis and synthesis, the method of expert assessments, the questionnaire method, factor analysis, ranking and the graphic method. Therefore, in order to reduce costs and ensure effective motivation of management staff, it is proposed to identify reserves of motivational influence using the developed technology, which includes methods of factor analysis (identification of latent factors influencing work behavior), assessment of the level of job satisfaction (identification of positions that lag behind the standard) and ranking (arrangement of reserves by degree of influence). The list of motivation factors includes 16 indicators: organizational structuring of work; professional development, acquisition of new knowledge and skills; working conditions; financial incentive (salary and bonuses); power and influence; nature of relations with colleagues; the possibility of success at work; the possibility of career growth; the opportunity to be informed about the company’s affairs, to take part in the resolution of cases; recognition and approval of work results; high level of responsibility; the possibility of creative and personal growth; confidence in the future, guarantee of employment, stability; the nature of the relationship with management; level of work control; transparent assessment of work. The application of the proposed technology at PJSC “Kharkivenergozbut” confirmed the possibility and necessity of its use for determining reserves of motivational influence, and therefore, reducing motivation costs, forming an effective mechanism for motivating management staff.