“…Several other studies, however, find that some managers opportunistically calculate non‐GAAP earnings by excluding recurring earnings components (e.g., Doyle, Lundholm, and Soliman [], Barth, Gow, and Taylor []), classifying recurring earnings components as transitory (Kolev, Marquardt, and McVay []), and strategically excluding items to meet earnings benchmarks (e.g., Black and Christensen [], Doyle, Jennings, and Soliman []) . Opportunistic incentives can also discourage managers from disclosing informative non‐GAAP metrics, such as when the non‐GAAP metric is lower than GAAP earnings (Curtis, McVay, and Whipple []). Managers also face higher disclosure costs, compared to analysts, which might deter informative non‐GAAP reporting.…”