2021
DOI: 10.12928/optimum.v11i2.4656
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The Driving Factors of Public’s Interest in The Use of QRIS to Achieve Cashless Society

Abstract: The objective of the study is to investigate the public’s interest in the use of QRIS (Quick Response Indonesia Standard) in Oro-Oro Dowo Market, Malang – East Java. The market serves as a traditional market that has been renovated by the local government to transform the traditional system into a modern market without abandoning its traditional traits. The traditional system refers to the well-established buying and selling mechanisms, such as the products’ arrangement and layout. On the other hand, the moder… Show more

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