The Effect of Corporate Social Responsibility towards Consumer Buying Behaviour: A Study among Universities Students

Thomas, Bibianah; Tahir, Nor Suziwana

doi:10.24191/jibe.v4i2.14310

Cited by 5 publications

(11 citation statements)

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“…Nevertheless, contrary findings were discovered in another study. Thomas & Tahir (2019) found that, compared to other perspectives of CSR, the economic element in CSR had the strongest and most significant relationship with consumer purchasing behaviour. The findings are consistent with the findings of Safi and Ramay (2013), who discovered that economic responsibilities are the most important for organisations.…”

Section: Introductionmentioning

confidence: 88%

“…The study took place in a public university in Selangor, Malaysia's largest economy with a conducive business environment that is home to numerous business organisations. The university students were chosen as the respondents to represent consumers (Thomas and Tahir, 2019;Tan and Komaran, 2006). Systematic sampling method was used in this study.…”

Section: Methodsmentioning

confidence: 99%

“…The five items for each economic, legal, ethical and philanthropic responsibilities were derived from Manuere et al (2021); Thomas and Tahir (2019), while the six items on consumer purchasing behaviour were drawn from (Thomas and Tahir, 2019). The reliability test for economic responsibility 0.651, legal responsibility 0.790, ethical responsibility 0.733, philanthropic responsibility 0.826 and consumer purchase behaviour 0.776.…”

Section: Methodsmentioning

confidence: 99%

“…Carroll's CSR pyramid has had a significant impact on CSR research (Carroll, 1979;Carroll, 1991;Carroll, 1999;Carroll, 2016;Visser, 2006;Visser, 2008;Baden, 2016;Marek, 2018;Masoud, 2018;Thomas & Tahir, 2019;Lu et al, 2020;Talonen et al, 2021). Visser (2008), claims that Carroll's pyramid is one of the most widely used models for understanding CSR in its entirely.…”

Section: Literature Reviewmentioning

confidence: 99%

“…Philanthropic responsibility is associated with a voluntary social role of business to contribute to the improvement of society, which is neither required nor expected by laws or ethical norms (Carroll, 1991;Zapata-Ramos and Kim, 2017). It is also referred to as the discretionary responsibility since a good corporate citizen will carry out his responsibility as a return to society from the profits earned during the business (Thomas and Tahir, 2019). According to Bolton and Mattila (2015), CSR can take many forms, including recycling programs, diversity initiatives, the use of environmentally friendly materials, charitable donations, and support for community events.…”

Section: Philanthropic Responsibilitymentioning

confidence: 99%

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The Influence of Corporate Social Responsibility on Consumer Purchasing Behaviour

Min¹,

Arif²

2022

IJARBSS

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This study was conducted to investigate the influence of corporate social responsibility (CSR) on consumer purchasing behaviour. The method of systematic sampling was used, and a total of 150 students participated as respondents. A five-point Likert scale were utilised to measure the independent variables (economic responsibility, legal responsibility, ethical responsibility and philanthropic responsibility) and dependent variable (consumer purchasing behaviour) respectively. The data were collected by using online self-administered questionnaires. The Pearson correlation coefficient results indicated that economic responsibility, legal responsibility, ethical responsibility and philanthropic responsibility were significantly and positively correlated to the consumer purchasing behaviour. In addition, the results of Multiple Linear Regression showed that the four the independent variables could explain 42.0% of consumer purchasing behaviour, with ethical responsibility having the greatest influence on consumer purchasing behaviour. The findings of this study could aid consumers and businesses in comprehending the impact of corporate social responsibility on consumer purchasing behaviour.

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Section: Introductionmentioning

confidence: 88%

Section: Methodsmentioning

confidence: 99%

Section: Methodsmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

Section: Philanthropic Responsibilitymentioning

confidence: 99%

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The Influence of Corporate Social Responsibility on Consumer Purchasing Behaviour

Min¹,

Arif²

2022

IJARBSS

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Relationship between employees’ attributions of corporate social responsibility, organisational justice and turnover intention: evidence from a post-Soviet country

Valyte-Zeimiene

Bukšnytė-Marmienė

2022

SRJ

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Purpose Corporate social responsibility (CSR) does not always create added value. Depending on the employee attributions to a socially responsible organisation, it can lead even to negative behaviour. One of the dangers discussed in this article is the employees’ turnover intentions. To analyse the relationship in-depth, it is important to identify phenomena that could be significant to the strength of the relationship between the employees’ attributions to socially responsible organisations and the turnover intention. Organisational justice can be considered as such a phenomenon. This article is aimed at analysing the relationship between employees’ attributions to socially responsible organisations, organisational justice and turnover intention in a post-Soviet country context. Design/methodology/approach The study involved 83 employees from different socially responsible organisations operating under the United Nations Global Compact and belonging to LAVA (Lithuanian Responsible Business Association). Regression analysis was used to analyse the data. Findings Employees whose attributions to a socially responsible organisation are other-oriented are less likely to have turnover intention and perceive the organisation as fair. The organisational justice perceived by employees does not affect the relationship between the other-oriented attributions and turnover intention. Originality/value In Lithuania, CSR is a very new concept and it still lacks evidence-based answers to the issue of sustainable employee–organisation interaction. Although many scholars in Western countries have studied CSR at the macro and micro levels of an organisation, there is still a lack of evidence-based research in post-Soviet countries to assess the impact of organisational social responsibility practices on employees’ behaviour. In addition, researchers have so far done more research into the positive relationship between CSR and employees’ behaviour, and there is a lack of research to answer whether employees’ attributions to socially responsible organisations can have a negative impact on employees’ behaviour, e.g. stimulating their turnover intention.

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Consumer Purchase Decision in the Malaysian Retail Market: A Study of Rm2 Stores

Majid¹,

Ramli²,

Badyalina³

et al. 2023

International Journal of Management Studies

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This study aimed to investigate factors that influence consumer purchase decision in Malaysian single-priced stores, which are alsopopularly known as RM2 stores. The study considered six factors that could affect purchase decision in RM2 stores, namely, corporatesocial responsibility (CSR), sales promotion, social media marketing, perceived value, store environment, and service quality. A quantitative research methodology was employed through a survey using questionnaires administered to 550 customers of the RM2 stores. The data gathered was then analysed through SPSS method to calculate the validity and reliability of the measurement items and to verify the impact of six independent variables on purchase decision. Based on the results, CSR, sales promotion, perceived value, and service quality had significant positive effects on purchase decision, while social media marketing and store environment proved to be insignificant. Among all the factors, perceived value had the strongest influence on purchase decision. The findings are important in assisting RM2 store retailers to understand the factors that affect consumer purchase decision which could help in improving sales. This study complements the current literature and addresses existing research gaps with regard to the linkages between factors that influence consumer purchase decision in Malaysian single-priced stores.

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The Effect of Corporate Social Responsibility towards Consumer Buying Behaviour: A Study among Universities Students

Cited by 5 publications

References 0 publications

The Influence of Corporate Social Responsibility on Consumer Purchasing Behaviour

The Influence of Corporate Social Responsibility on Consumer Purchasing Behaviour

Relationship between employees’ attributions of corporate social responsibility, organisational justice and turnover intention: evidence from a post-Soviet country

Consumer Purchase Decision in the Malaysian Retail Market: A Study of Rm2 Stores

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