2020
DOI: 10.18196/jerss.040116
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The Effect of Halal Foods Awareness on Purchase Decision with Religiosity as a Moderating Variable

Abstract: This study aims to examine and explain the effect of halal food awareness on purchase decisions with religiosity as a moderating variable. The sample in this study is Muslim consumers in Indonesia and Thailand. Purposive sampling technique was applied by criteria of samples required is Muslim consumers in Indonesia and Thailand. The number of samples is 200 respondents, included 150 Indonesian respondents and 50 Thai respondents. The analysis is done using Moderated Regression Analysis (MRA) with SPSS 23.0 sof… Show more

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Cited by 16 publications
(12 citation statements)
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“…Not only concerning visible and visible actions and activities that do not seem to occur in the heart. People with higher levels of religiosity were significantly more likely to feel a greater connection to the universe than their counterparts with lower levels of Religiosity (Anggraini and Dewanti 2020). According to (Ma'zumi et al, 2017), religiosity can be measured by five indicators, namely (1) ideological belief, (2) religious practice, (3) religious experience, (4) religious knowledge, and (5) consequences.…”
Section: Religiositymentioning
confidence: 99%
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“…Not only concerning visible and visible actions and activities that do not seem to occur in the heart. People with higher levels of religiosity were significantly more likely to feel a greater connection to the universe than their counterparts with lower levels of Religiosity (Anggraini and Dewanti 2020). According to (Ma'zumi et al, 2017), religiosity can be measured by five indicators, namely (1) ideological belief, (2) religious practice, (3) religious experience, (4) religious knowledge, and (5) consequences.…”
Section: Religiositymentioning
confidence: 99%
“…According to (Mutmainah 2018), buying interest is consumers' tendency to buy something or take actions related to purchases and measure the level of probability of consumers making a purchase. According to (Anggraini and Dewanti 2020), buying interest is choosing one of two or more alternative options to buy a product. While (Nurcahyo and Hudrasyah 2017) view that buying stake is a consumer's tendency to buy something or make a purchase action that can be measured by the consumer's desire to make a purchase.…”
Section: Buying Interestmentioning
confidence: 99%
“…The development of the halal food industry can also be found in culinary products produced by MSMEs or home industries and food servings in restaurants so that halal product guarantees provide legality for food produced and marketed to the public (Anggraini & Dewanti, 2020). Several studies show that halal food companies as representatives of the halal food industry in Indonesia are growing (Adinugraha et al, 2021).…”
Section: Literature Reviewmentioning
confidence: 99%
“…Di samping itu, Religiusitas dapat juga dikatakan sebagai perwujudan ketaatan beragama dalam keyakinan, pola pikir dan perilaku seseorang dalam mengamalkan rukun Islam yang ketiga (Setiawan, 2017). Orang-orang dengan tingkat religiusitas yang lebih tinggi secara signifikan lebih mungkin merasakan hubungan yang lebih besar dengan alam semesta daripada rekan-rekan mereka dengan tingkat religiusitas yang lebih rendah (Anggraini & Dewanti, 2020). Menurut (Ma'zumi et al, 2017) seperti yang dikutip (Najmudin & Syihabudin, 2022) mengemukakan bahwa Religiusitas dapat diukur dengan lima indikator, yaitu (1) Keyakinan ideologis, (2) Praktik keagamaan, (3) Pengalaman religious, (4) Pengetahuan agama, dan (5) konsekuensi.…”
Section: Pendahuluanunclassified