2017
DOI: 10.5296/ijgs.v1i1.12017
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The Effect of Halal Label, Halal Awarness, Product Price, and Brand Image to the Purchasing Decision on Cosmetic Products (Case Study on Consumers of Sari Ayu Martha Tilaar in Binjai City)

Abstract: The purpose research to determine the effection of halal label, realization, product price and respect on the trademark with decision of purchase cosmetic product for consument Sariayu Martha Tilaar in Binjai. The total of samples in this research are 100 respondents. This research uses a quantitative research. The method of data analysis was conducted using multiple linear regression analysis. The results showed that the variables simultaneously on the halal label , halal realization, product pricing, and res… Show more

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Cited by 25 publications
(27 citation statements)
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“…Halal label as an indicator of the fulfillment of halal certification affects purchasing decisions (Anggadwita et al, 2020). This results contradicts with (Aspan et al, 2017) that the halal label is an indicator of halal-certified products and has no effect on purchasing decisions.…”
Section: Introductionmentioning
confidence: 75%
“…Halal label as an indicator of the fulfillment of halal certification affects purchasing decisions (Anggadwita et al, 2020). This results contradicts with (Aspan et al, 2017) that the halal label is an indicator of halal-certified products and has no effect on purchasing decisions.…”
Section: Introductionmentioning
confidence: 75%
“…The results of this research are as stated by (Hamdan, Issa, & Abu, 2013) that the halal consciousness significantly affects the purchasing decision. While the other research conducted by (Aspan et al, 2017) stated otherwise, that the purchase decision is not influenced by the halal consciousness.…”
Section: The Influence Of Halal Consciousness On Purchasing Decisionsmentioning
confidence: 91%
“…But the halal consciousness variables have no partial significant effect on the purchase decision (Nursanti & Tielung, 2014). Halal Label, halal awareness, product price and brand image are simultaneously significant effect on purchasing decision (Aspan et al, 2017).…”
Section: Review Of Literaturesmentioning
confidence: 92%
“…The principle of law is not the rule of law, because the principle of law is too general so that it can not speak too much. Implementation of the principle of law directly through subsumption or grouping, as a rule, is not possible, because it first needs to be formed more concrete content [4].…”
Section: Literature Reviewmentioning
confidence: 99%