<pre><em>The purpose of this study was to examine the effect of customer satisfaction on the formation of customer commitment and e-WOM. Commitments are divided into three, namely affective commitment, continuance commitment and normative commitment and are located as intervening variables. Data was collected from 100 e-money “OVO” application users in Malang who met the criteria determined by the researcher. The hypothesis is tested by path analysis using Smart PLS 3.2. The results of the study show that consumer satisfaction has a strong influence on the formation of affective commitment and normative commitment and encourages e-WOM behavior. Continuous commitment has no significant effect on e-WOM, because some customers decide to continue using OVO but choose not to disseminate OVO information to others. There is an indirect effect between customer satisfaction and EWOM through costumer commitment as intervening. Managerial advice that can be obtained is that the position of customer satisfaction is very important in marketing digital products because it is able to build customer commitment and encourage consumers to participate in disseminating product information to the public. The limitations of this study are in terms of numbers that are less representative so that further research is expected to expand the area used as the object of study and increase the number of respondents to the study so that the results obtained are expected to be better.</em></pre>
This study examines four variables namely religiosity, halal labels, halal awareness and purchasing decisions. The purpose of this study is to analyze and explain the effect of religiosity and halal labels on KFC product purchase decisions by testing halal awareness as intervening. The research respondents were KFC consumers in Jombang which were Muslim. A total of 133 respondents were sampled in this study. The analysis technique is descriptive and linear regression for confirmation on a structural equation model built by the researcher. The quantitative approach was chosen to explain the influence between research variables. Data collection using a questionnaire. The results of this study found that religiosity, halal labels and halal awareness had a positive impact on purchasing decisions for KFC products in Jombang. In previous studies, most religiosity variables and halal labels on purchasing decisions were examined without using intervention variables. This study includes an intervention variable, namely halal awareness to see its effect on purchasing decisions.
A conceptual outline is offered that explore the consequences of service quality, company image, switching barriers on customer retention mediated by customer satisfaction at LB-LIA Banjarmasin. To test the framework, structural equation modelling technique is applied to data gathered from 141 students in this informal education institution. The results revealed that service quality has substantial effect on customer satisfaction and customer retention, corporate image has an effect on customer satisfaction while switching barriers do not significantly influence customer satisfaction or customer retention and lastly customer satisfaction has a major effect on customer retention. It is recommended that service quality, corporate image and customer satisfaction be maintained and switching barrier needs to be improved.
This study aims to examine the relationship between variables consisting of organizational Commitment, employee engagement, Organizational Citizenship Behavior (OCB), and Employee Performance. The mediating role of Organizational Citizenship Behavior (OCB) explains to analyze the results directly or indirectly. Methodology -Research respondents are permanent employees of Bank Sulut Go in the Java area. A total of 73 respondents sampled in this study. The analysis technique is descriptive and linear regression for confirmation on a structural equation model built by the researcher and path analysis. The quantitative approach was chosen to explain the influence between research variables. Data collection using online questionnaires. Research Findings -The results show that organizational commitment and employee engagement with employee performance through mediation Organizational Citizenship Behavior (OCB) have a significant effect. Then Organizational Citizenship Behavior (OCB) on employee performance also has a significant effect. The organizational commitment to employee performance and employee engagement to employee performance has no significant effect. At the same time, organizational commitment to employee performance and employee engagement with employee performance has a significant effect. Originality -Research makes organizational commitment variable on employee performance and does not significantly influence the originality of this study. Several previous researchers who tested organizational commitment variables on employee performance showed a significant effect, so the research results have differences that complement theories for future research.
This study aims to analyze the effect of profitability and capital structure on dividend policy on transportation companies listed on the IDX for the 2015-2018 period, to analyze profitability and capital structure on Firm Value in transportation companies listed on the IDX for the 2015-2018 period, to analyze the effect of dividend policy on Firm Value in transportation companies listed on the IDX for the 2015-2018 period, and analyzes the effect of profitability and capital structure on Firm Value with dividend policy as an intervening variable in transportation companies listed on the IDX for the 2015-2018 period. The sample in this study were 26 companies. The analysis technique uses path analysis. The results showed that profitability and capital structure had no influence on dividend policy in transportation companies listed on the Indonesia Stock Exchange (BEI) for the period 2015-2018. Profitability and capital structure have an influence on Firm Value in transportation companies listed on the Indonesia Stock Exchange (BEI) for the period 2015-2018. The dividend policy has no effect on Firm Value in transportation companies listed on the Indonesia Stock Exchange (IDX) for the period 2015-2018. This can happen because shareholders only want to get profits quickly or in the short term by taking advantage of capital gains.
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