The effect of hedonic value, utilitarian value, and customer satisfaction in predicting repurchase intention and willingness to pay a price premium for smartwatch brands

Saygılı, Metin; Yalçıntekin, Tolga

doi:10.30924/mjcmi.26.2.10

Cited by 7 publications

(4 citation statements)

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Section: Literature Reviewmentioning

confidence: 99%

“…Voss et al (2003) measured UV using pairs of adjectives such as effective/ineffective, helpful/unhelpful, functional/nonfunctional, necessary/unnecessary and practical/impractical. UV was adopted in the latest research to analyze new technology acceptance for online shopping, mobile banking, online games, mobile wallets, premium smartwatches, mobile payment and AI assistants (Gong et al, 2013;Deb and Agrawal, 2017;Sharma et al, 2020;Xavier and Zakkariya, 2021;Saygılı and Yalc ¸ıntekin, 2021;Handarkho et al, 2021;Yuan et al, 2022). 5G service increased UV, such as larger data usage (Dano, 2019).…”

Section: Utilitarian Value (Usefulness)mentioning

confidence: 99%

“…In terms of research applications of HV, Voss et al (2003) measured HV with pairs of adjectives such as not fun/fun, dull/exciting, not delighting/delightful, not thrilling/thrilling and enjoyable/unenjoyable. HV was also adopted in the latest research together with UV to analyze new technology acceptance for online banking, online games, mobile wallets, premium smartwatches and AI assistants (Kaur and Arora, 2020;Sharma et al, 2020;Xavier and Zakkariya, 2021;Saygılı and Yalc ¸ıntekin, 2021;Yuan et al, 2022;Pandey et al, 2022) The surveys indicate that approximately 50% of Gen Z/millennials would increase hedonic uses of mobile phones such as video streaming/mobile games after the 5G launch (Westcott et al, 2019), so 5G smartphones are expected to impact joyfulness that will positively influence purchase attitude. Therefore, it is hypothesized that: H2.…”

Section: Hedonic Value (Joyfulness)mentioning

confidence: 99%

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A study on factors affecting Japanese consumer’s behavior toward 5G smartphone purchase

Fukui,

Tan

2024

JABS

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Purpose The purpose of this study is to analyze the determinants influencing Japanese consumers’ behavior toward the purchase of 5G smartphones. Design/methodology/approach Empirical data was collected through an online survey of 320 Japanese respondents from ages 20 to 59. Data was analyzed by exploratory factor analysis, confirmatory factor analysis and multiple regression analysis. Findings The results indicate that hedonic value, user interface and price value (PV) positively influence attitude toward 5G smartphone purchase, while utilitarian value does not. In addition, the mediation effect of social influence (SI) is found to increase those positive effects. Male and female consumers displayed differences in the determinants, showcasing the effect of gender on attitude and behavior. Originality/value To the best of the authors’ knowledge, this study is the first research to analyze Japanese consumers’ behaviors’ toward 5G smartphone purchase. Past research for 3G/4G smartphones supported that usefulness positively influenced consumers’ behavior toward smartphones, so usefulness of 5G (e.g. high speed) was expected to be a factor to influence consumer behaviors’ toward 5G smartphones. However, this research reveals that a simple tagline emphasizing such usefulness may not be convincing enough to promote the 5G smartphones to Japanese consumers. Alternatively, the research indicates that introducing the concepts of joyfulness, improved HV and greater PV of the 5G smartphone could attract more consumers in Japan. In addition, SI could enhance the perception of the various benefits of 5G smartphones.

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Section: Literature Reviewmentioning

confidence: 99%

Section: Utilitarian Value (Usefulness)mentioning

confidence: 99%

Section: Hedonic Value (Joyfulness)mentioning

confidence: 99%

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A study on factors affecting Japanese consumer’s behavior toward 5G smartphone purchase

Fukui,

Tan

2024

JABS

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“…Tabel 4 mengutarakan hasil hipotesis 1 memiliki nilai p-value sejumlah 0.000 ≤ α 0.05 dan nilai estimate sejumlah 0.998 menunjukkan angka yang positif, maka dapat dikatakan H o ditolak dan H 1 didukung artinya utilitarian value memiliki pengaruh positif terhadap consumer satisfaction. Hasil penelitian ini sinkron dengan hasil penelitian sebelumnya yang digarap oleh Hsiao (2021) dan beberapa penelitian lain seperti Saygılı & Yalçıntekin (2021) serta BAKIRTAŞ et al, (2015) yang menyatakan bahwa utilitarian value berdampak positif terhadap consumer satisfaction, yakni semakin tinggi utilitarian value atau manfaat yang dirasakan maka semakin tinggi juga tingkat kepuasan yang dirasakan oleh konsumen saat menggunakan produk atau layanan tersebut.…”

Section: Pengujian Hipotesisunclassified

Meningkatkan Consumer Satisfaction Melalui Utilitarian Value, Technicality, Dan Perceived Risk Terhadap Penggunaan Mobile Payment

Cahyaningrum

Pramesti²,

Rahayu³

2022

j. ekon. n.a. econo.

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Tujuan penelitian ini yakni menguji dan menganalisis faktor-faktor yang dapat meningkatkan kepuasan konsumen melalui nilai utilitas, teknis, dan risiko yang dirasakan terhadap penggunaan mobile payment. Berdasarkan situasi saat ini kemajuan teknologi informasi dalam bidang industri keuangan telah mengalami perubahan dari konvensional menjadi digital yang dapat digunakan untuk mendukung transaksi yang dilakukan para konsumen. Penelitian ini dilakukan menggunakan data primer berupa kuesioner. Teknik pengambilan sampel yang digunakan yaitu purposive sampling yang diberikan kepada 210 responden yang telah menggunakan layanan mobile payment. Data dianalisis menggunakan Structural Equation Model (SEM) melalui program AMOS. Hasil penelitian ini menunjukkan bahwa nilai utilitas memiliki pengaruh positif terhadap kepuasan konsumen, teknis tidak berpengaruh negatif terhadap kepuasan konsumen, dan risiko yang dirasakan tidak berpengaruh negatif terhadap kepuasan konsumen. Temuan dari penelitian ini yaitu terdapatnya peran moderasi variabel gender dalam hubungan teknis dan risiko yang dirasakan dengan kepuasan konsumen. Penelitian selanjutnya diharapkan dapat menambahkan variabel lain yang dapat mempengaruhi kepuasan konsumen.

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Role of Multisensory Marketing of Bath Amenities in Luxury Hotel Customers' Perceived Value

Park,

Yun,

Ahn

2024

Journal of Tourism Research

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The popularity of sensory marketing has piqued the interest of luxury service providers in designing service environments to stimulate the senses of customers seeking a unique luxury experience. Providing high‐quality hotel products allows an opportunity to gain a competitive advantage through brand differentiation. This study explores the link between the multisensory marketing of bath amenities (stimulus), perceived value (organism), and behavioral intention (response) based on the stimulus–organism–response framework. The data were collected from luxury hotel customers in the United States. Structural equation modeling was used to test the proposed relationships. The results show that customers with a high level of sensory experience tend to perceive high hedonic, quality, and prestige values. Further, perceived value affected customers' behavioral intentions (i.e., purchase and revisit intentions) through satisfaction. These findings offer useful guidelines for service providers on how they can achieve sustainable growth by differentiating brands using sensory attributes.

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The effect of hedonic value, utilitarian value, and customer satisfaction in predicting repurchase intention and willingness to pay a price premium for smartwatch brands

Cited by 7 publications

References 0 publications

A study on factors affecting Japanese consumer’s behavior toward 5G smartphone purchase

A study on factors affecting Japanese consumer’s behavior toward 5G smartphone purchase

Meningkatkan Consumer Satisfaction Melalui Utilitarian Value, Technicality, Dan Perceived Risk Terhadap Penggunaan Mobile Payment

Role of Multisensory Marketing of Bath Amenities in Luxury Hotel Customers' Perceived Value

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