Purpose This study aims to analyze the effects of attitude, social influence and self-efficacy on the behavior of using Islamic financial products based on the attitude–social influence–self-efficacy (ASE) model. Design/methodology/approach In view of the research objective, an explanatory research design was used in this study. In the study, because a conceptual assessment was not made, or a proposal was not developed, the ASE model was used. In testing the ASE model, the structural equation modeling method as a multivariate and sophisticated type of analysis was used. Findings The results obtained in this study demonstrated that the ASE model was a tool to be used in explaining consumers’ intentions of using Islamic financial products. In this study, “attitude,” “social influence” and “self-efficacy” were explored as the variables affecting the use of Islamic financial products on the basis of the ASE model. Based on the results, all three variables had statistically significant effects on consumers’ intentions of using Islamic financial products. Moreover, it was found that the “attitude” variable affected the intention of using Islamic financial products more than the other two variables. Research limitations/implications As the testing of the ASE model was the main purpose of this study, the results are limited to the variables of the model. Originality/value This study is distinguished from other studies in the relevant literature by the virtue of its two aspects. First, in terms of context, this study deviated from conventional finance and focused on the topic in relation to Islamic finance. Second, this study tested the ASE model that had not been previously tested empirically in the context of Islamic financial products. This model discusses the effects of the variables of attitude, social influence and self-efficacy on behavioral intention, and it deviates from theory of reasoned action- and theory of planned behavior-based behavioral models that have been tested previously in several fields because it focuses on the cognitive aspect of consumers. While previous behavioral models regarding the use of Islamic financial products have based their research on the affective aspect of relationships between variables, the ASE model prioritizes the cognitive aspect.

No abstract

The aim of this study is to examine the role of hedonic value (HV), utilitarian value (UV), and customer satisfaction (CS) in individuals' willingness to pay a price premium (WTP a price premium) and repurchase intention (RI) to smartwatches. This study is unique and important as it only deals with smartwatches, unlike other studies on wearable technology products that often focus on the general situation. The research sample includes smartwatch users aged 18 years and above. An online survey was used to collect research data from 420 people identified using the convenience sampling method. After checking the missing values, 401 valid surveys were retained for further analysis. Hypotheses were analysed using the Structural Equation Modelling. The research findings revealed strong relationships between HV and UV and CS. HV and UV were found to positively affect the CS. The results showed that CS also had a positive influence on both WTP a price premium and RI.

This paper summarizes the arguments and counterarguments within the scientific discussion on the factors that influence consumers' brand loyalty to smartphone brands. The main aim of the study is to analyze the relationship between hedonic value, utilitarian value, brand passion, and brand loyalty based on consumers' loyalty at the smartphones market. Accordingly, the study focuses on brand loyalty as a consequence of brand passion and reveals it in a holistic framework as it emphasizes the direct relationship between the two variables. In this context, this study is different from others in literature in a way that it focuses on smartphones, which are at the upper ranks of the technological product category. The fact that this study only deals with mobile phones makes it different and essential as studies on electronic and technological products often focus on the general situation. Researchers used positivist research as a quantitative research design in this study, which deals with factors that influence brand loyalty to smartphone brands. The study universe involves 18-year-old and older consumers with a purchase capacity. In this context, the study sample comprises smartphone users at or over the age of 18. The conceptual model and associated hypotheses are tested with a sample of 330 consumers. Researchers collected the study data with a convenience sampling method with the help of an online survey. In the study, data were analyzed through structural equation modelling. The results demonstrate strong relationships between the two antecedents (hedonic value and utilitarian value) and brand passion and between brand passion and its consequence (brand loyalty). Study results indicate that hedonic value (β=0,506; p<0,001) and utilitarian value (β=0,202; p<0,001) have a positive influence on brand passion. Study results also show that brand passion (β=0,683; p<0,001) has a positive influence on brand loyalty. On the other hand, the study also reveals that brand passion mediates the relationship between hedonic and utilitarian value and brand loyalty. Study results point out that hedonic value, utilitarian value, and brand passion have a positive influence on the development of consumers' loyalty to smartphone brands. Keywords brand loyalty, brand passion, hedonic value, smartphone, utilitarian value

Today's market conditions made it hard for the enterprises to find new customers or to retain the existing customers due to the fact that the differences between products and services diminished. In relation to determination by the enterprises the customer preferences towards products and services they provide under these conditions, it has become important to know the lifestyles and personality characteristics of them. For that reason, the differentiation of value imposed on shopping, a search for simplicity in products and services and in particular changing shopping and life styles with the dissemination of shopping behaviors that became environmentally sensitive made it important to examine the behaviors of individuals both towards shopping in terms of their personality characteristics and also towards their life and purchasing styles. In this regard, it has become necessary to study the shopping frequencies and shopping times of consumers for clothing (garments and shoes) product groups, which product groups they purchase in their shopping and what is the rank of shopping for clothing (garments and shoes) product groups among the product groups that are purchased, and how they evaluate the elements towards shopping for clothing (garment and shoes) product groups. Based on this notion, the basic purpose of this study is to examine the voluntary simple life styles of consumers from the point of their personality characteristics. In this regard, the aim was to determine whether the voluntary simplicity lifestyle differentiates depending on the personality characteristics (type A-B). The sample of this research, in which positivist research approach was adopted, comprises consumers aged 18 and above who do clothing (garments and shoes) shopping from a shopping mall in Sakarya province. The data of the research was obtained through easy sampling method and face to face surveys with 190 students who accepted to participate in the study as volunteers. The research data was teste with SPSS 21.0 statistical analysis software and the exploratory factor analysis, independent samples t test and definitive statistics were used in the research. The results of the research demonstrate that among the dimensions which constitute voluntary simplicity life style, the responses given in relation to type A and B personality characteristics in three of the sub-dimensions other than self-sufficiency dimension, had statistically significant difference. Results of the study demonstrate that the averages of responses given in the three dimensions (planned behavior, simplicity in product and intangible life) show that participants having type B personality are directed more towards more planned shopping and also they looked from simplicity in the product and also they adopted an intangible life style, compared to participants having type A personality in statistical terms.