The Effect of Online Shopping Experience on Risk P erception and Trust for Building 
Online Repurchase Intention

Abstract

Purpose: The purpose of this study is to determine the role of mediating risk perception and trust on the influence of online shopping experience on the intention to conduct online shopping transactions. Design/Methodology/approach: This type of research is quantitative, using preexisting measurement scales. Findings: The results of this study indicate that the experience of online shopping has no effect on risk perception, online shopping experience has a positive and significant effect on consumer confidence and purchase intentions, risk perception has no effect on consumer purchase intentions, trust does not affect consumer purchase intentions. Practical/Implications: The next researcher is expected to be able to modify the research model by adding and developing indicators and other variables and giving consideration to online service providers to pay more attention to their services in the field of online shopping transactions.

Application of the SOBC model to study customers' online purchase intentions in an emerging economy during COVID-19: does gender matter?

“…In business-to-customer (B2C) e-commerce, trust has been scientifically demonstrated as one of the most important traits (Dash and Saji, 2008), and customer trust (CT) has become a much more influential component for e-services during the COVID-19 pandemic, as per Gunawardana and Fernando (2021), where e-service aspects affect consumer satisfaction and trust, and trust has a favorable effect on CS of e-groceries. CT and buying intentions are positively influenced by the OSE (Armilawati, 2020) and CS and retention are boosted by customers' favorable experiences (Tzeng et al, 2021). According to Rose et al (2011), the two most often reported outcomes of online consumer experience are satisfaction and repurchase intention.…”

Analysis of Product Knowledge and Shopping Experience on Intention to Buy an Oppo Smartphone at Shopee with Perceptions of Risk

“…Shopping experience (X2), (Armilawati et al, 2020) defines the shopping experience as a psychological condition in the form of a subjective response to purchasing products, both goods, and services, via the internet. The indicators used to measure consumers' online shopping experience are quoted from research by (Beenakker et al, 2010) in (Armilawati et al, 2020): online shopping experience, ability to use online shopping sites, convenience, and ease of use. 3.…”

“…Shopping Experience Variable (X2). The shopping experience is a psychological condition in the form of a subjective response to purchasing products, goods, and services (Armilawati et al, 2020). To support the shopping experience variable, in this study, four statement items were given to respondents, as in Table 2.…”