The Effect of Perceived Risk on Purchase Intention in Purchasing Airline Tickets Online

Kim, Lisa Hyunjung; Kim, Dong Jin; Leong, Jerrold K.

doi:10.1300/j150v13n02_04

Cited by 99 publications

(84 citation statements)

References 28 publications

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“…These theories are based on the proposition that tourists perceive risk prior to their purchase evaluation [51]. Risk perception among tourists has been analysed as a multidimensional phenomenon, given that consumers perceive several kinds of risk when shopping for products and services through technology [52].…”

Section: The Use Of Mobile Devices and The Perception Of Risk Among Tmentioning

confidence: 99%

Tourists’ Risk Perception and the Use of Mobile Devices in Beach Tourism Destinations

et al. 2018

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Abstract:The perceived risk of tourists' use of smartphones is a key issue in shaping the tourist experience in terms of sustainability, as it can affect the behaviour of tourists and influence their satisfaction with that experience. However, little empirical research exists on the relationship between tourists' risk perception and the perceived value of mobile device usage. This paper measures the association between tourists' perceived risk of mobile device usage and several variables that demonstrate the perceived usefulness of mobile devices: utility, hedonic value and future intention of use. A survey on tourists' use of smartphones was conducted in 2016 and, by means of a cluster analysis, four groups of tourists were identified with significant differences in their perception of the risk and use value of smartphones. Differences between tourists suggest that a single digital tourist profile does not exist and that tourism destinations and smart tourism DMOs (destination marketing organisations) should include risk perception in their management agenda. This will allow them to achieve a better understanding of tourist behaviour and to adapt the commercialisation of tourism products and services to a wide range of tourism needs. In addition, four regression models were applied to measure the association between the risk and perceived usefulness of mobile devices. On the one hand, dependence on mobile devices was associated positively with the perceived usefulness of mobile devices. On the other hand, the tourists surveyed saw privacy risk as having a major negative impact on the tourist experience, although it did not affect their perceived utility value and future use of mobile devices. Smart tourism destination managers should bear in mind that privacy risk issues related to the use of mobile devices must be integrated into an ethical perspective when marketing a destination.

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Section: The Use Of Mobile Devices and The Perception Of Risk Among Tmentioning

confidence: 99%

Tourists’ Risk Perception and the Use of Mobile Devices in Beach Tourism Destinations

et al. 2018

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“…Their findings revealed that Hong Kong consumers recognized that it was convenient to purchase airline tickets online, but the risk involved in the purchase outweighed the convenience. Using the same product, Kim, Kim, and Leong (2005) have also investigated the effect of perceived risk on the intention to purchase airline tickets online. In their study, perceived risk was considered a multidimensional construct, consisting of seven types of risk: performance risk, financial risk, physical risk, psychological risk, social risk, time risk, and security risk.…”

Section: Privacy and Perceived Riskmentioning

confidence: 99%

“…Jensen (2009Jensen ( , 2012 It negatively related with intention to purchase travel online. Financial risk Kim et al (2005) Financial risk is negatively associated with intention to purchase online. Kim et al (2009) Perceived much riskier by nonpurchasers than online purchasers.…”

Section: Morrison Et Al (2001)mentioning

confidence: 99%

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Online travel purchasing: A literature review

Amaro¹,

Duarte²

2013

Journal of Travel & Tourism Marketing

100

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ABSTRACT. Over the past two decades, there has been an increasing focus on the development of Information and Communication Technologies (ICTs), as well as the impact that they have had on the tourism industry and on travelers' behaviors. However, research on what drives consumers to purchase travel online has typically been fragmented. In order to better understand consumers' behavior toward online travel purchasing, this article offers a review of articles that were published in leading tourism and hospitality journals, the ENTER proceedings, and several articles from other peer-reviewed journals, found on the main academic search databases. The antecedents of online travel shopping found are classified into three main categories: Consumer Characteristics, Perceived Channel Characteristics, and Website and Product Characteristics. Finally, this study identifies several gaps and provides some orientation for future research.

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“…Samenfink (1999) finds that airlines are using the Internet as an information dissemination and revenue-generating channel. Rather than going to the nearest travel agency, travellers visit one of the many websites and complete reservations online (Kim et al, 2005). Standing (2000) argues that the Web has forced firms to change from pushing services to pulling clients.…”

mentioning

confidence: 99%

Research Note: Factors Influencing Online Flight Ticket Purchasing

Ahn

Lee

2011

Tourism Economics

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In spite of the rapid growth in Internet purchasing of products and services in Korea, the buying rate of online flight ticketing remains low. This research investigates the factors that influence online ticket purchasing through a survey of Internet consumers to determine the relationships between convenience, willingness to purchase and trust. From these, the present satisfaction levels can be assessed and future upgrades and requirements can be planned. It is also necessary to determine the background factors that influence Internet-using consumers who visit websites, with a view to simplifying procedures and encouraging repeat visits to the sites.

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The Effect of Perceived Risk on Purchase Intention in Purchasing Airline Tickets Online

Cited by 99 publications

References 28 publications

Tourists’ Risk Perception and the Use of Mobile Devices in Beach Tourism Destinations

Tourists’ Risk Perception and the Use of Mobile Devices in Beach Tourism Destinations

Online travel purchasing: A literature review

Research Note: Factors Influencing Online Flight Ticket Purchasing

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