The Effect of Perceived Value on Customer Loyalty in a Low-Priced Cosmetic Brand of South Korea: The Moderating Effect of Gender

Kihan, Chung; Yu, Jieun; Kim, Wonjong; Shin, Jae-Ik

doi:10.14257/astl.2015.114.08

Cited by 7 publications

(8 citation statements)

References 13 publications

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“…A company that has a good image in the customers' mind will attract the customer to use the same service provided by the same company, do re-purchase, and recommending the service to other people. This result support the result of research by Wu (2011) and Chung et al, (2015) who find that companies' image has a positive effect on customers' loyalty.…”

Section: The Effect Of Hospital Image On Patients Loyaltysupporting

confidence: 90%

The Effect of Health Service Quality and Brand Image on Patients Loyalty, With Patients Satisfaction as Mediating Variable (A Study in Vip Ward Of Prof. Dr R Soeharso Ortopedics Hospital In Surakarta)

Sibarani

Riani

2017

SMBR

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<p>Business in healthcare service, like other service business, should provide a service to its patients in order to maintain patients’ loyalty to be a loyal customer. A method in increasing patients’ satisfaction and loyalty is by focusing a hospital’s business on service quality aspect. Customers’ satisfaction is an effective measurement in assessing service quality that is based on patient’s consideration on the service provided and their personal experience. The main objective of this research is to understand the effect of service quality and brand image on patients’ loyalty, with patients’ satisfaction as mediating variable. To determine the determinant of patients’ satisfaction, the study is focused on the inpatients, especially those who stay at VIP ward, of Prof Dr R Soeharso Ortopedics Hospital Surakarta, Central Java, Indonesia. The research method used is survey, which is conducted by distributing a questionnaire directly to the surveyed patients. Reliability and validity test (using Servqual instrument) is conducted. The respondents of this research consist of 211 inpatients. The data collected is analyzed using SEM method. The result shows that service quality affects patients’ satisfaction through brand image and service quality. Simultaneously, service quality and brand quality affect patients’ satisfaction. Therefore, patients’ satisfaction affects patients’ loyalty. The implication of this research is the manager of a health care company should continuously improve the service quality and brand image, thus increasing patients’ satisfaction, which will lead to patients’ loyalty.</p>

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Section: The Effect Of Hospital Image On Patients Loyaltysupporting

confidence: 90%

The Effect of Health Service Quality and Brand Image on Patients Loyalty, With Patients Satisfaction as Mediating Variable (A Study in Vip Ward Of Prof. Dr R Soeharso Ortopedics Hospital In Surakarta)

Sibarani

Riani

2017

SMBR

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“…This outcome is similar to the earlier studies (Pham & Nguyen, 2019;Lien et al, 2015), which report that favourable brand image directly affects the perceived value. However, this result differs from the study of prior authors (Chung, Yu, Kim & Shin, 2015;Yan, 2019), who found that enhanced perceived value enhances the image of brands. Thus, the study's outcome demonstrates that a favourable and strong image contributes to strengthening the perceived performance, monetary, emotional and social value of the brands in the OTC herbal market.…”

Section: Discussioncontrasting

confidence: 99%

The Importance of Value, Image, Credibility and Trust to Repurchase Intentions in Over-the-Counter Herbal Market in Sub-Saharan Africa

Oppong¹,

Mensah²,

Addae³

2021

OJBM

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The significance of brand image, trust, credibility and perceived value to repurchase intentions has received considerable attention of late. However, few studies have investigated the impact of image, trust and credibility on repurchase intentions through the role of value as high-order construct, particularly in the over-the-counter herbal market. Hence, this study aims at exploring the impact of brand image, trust and credibility on value dimensions and in turn, their role in enriching repurchases intentions in the over-the-counter herbal market. Data were collected from a sample of 265 customers using a systematic sampling method. Structural equation modelling was used to test the hypotheses in the study. The study established that brand image, trust and credibility positively influence the value dimensions, which in turn, strengthen repurchase intentions. The study, therefore, recommends that managers should develop and harness image, trust, credibility and value dimensions to reinforce repurchase intentions in the over-the-counter herbal market.

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“…As compared to males, females are more functional and appearanceconscious out of other BI benefits like social and experiential (Sondoh et al, 2007), especially when they shop cosmetic products (Thakur & Singh, 2012). This is not supported by Chung et al (2015).…”

Section: H 4a and H 4bmentioning

confidence: 67%

“…The research focused on analysing the individual effect of CI and BI on CL and WOM and identifying the influence of CL on WOM and CI on BI. The electronics industry is considered as price sensitive across the country (Chung et al, 2015). However, the durable consumer industry remains least explored while studying the literature for CI, BI, CL and WOM.…”

Section: Discussionmentioning

confidence: 99%

Antecedents of Customer Loyalty and Word of Mouth: A Study on Consumer Durables in Emerging Economies

Upamannyu

Rajput

Bhakar

2021

FIIB Business Review

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In the era of Marketing 4.0, where customers and companies interact online as well as offline, an immense need to understand the actions and reactions of a potential customer is generated. The expectation of the customer is sure to rise in the time ahead. There are challenges for organizations to prove their sustainability with all this. Among all challenges, developing loyalty among customers remains foremost, keeping into consideration the supremacy of customer loyalty (CL) in influencing other customers by using word of mouth (WOM). Organizations strategically use many tools to maintain a positive WOM and its image, that is, corporate image (CI) and brand image (BI) lead the confrontation. This article reveals that people are very rational while buying durables. The customer evaluates the CI and BI differently to buy high-priced and low-priced electronic products, which is a price-sensitive industry. The finding indicates that CI and BI have a significant impact on CL and WOM in the case of both high-priced and low-priced products, with a strong distinction in their intensity. Organizations must understand the presence of variation, as a loyal customer is the right source of positive WOM. Furthermore, the contribution of gender towards CL, BI and WOM is not seen, but is present in CI. Thus, the study provides new phenomena for using CI and BI as marketing tools to improve CL and WOM.

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The Effect of Perceived Value on Customer Loyalty in a Low-Priced Cosmetic Brand of South Korea: The Moderating Effect of Gender

Cited by 7 publications

References 13 publications

The Effect of Health Service Quality and Brand Image on Patients Loyalty, With Patients Satisfaction as Mediating Variable (A Study in Vip Ward Of Prof. Dr R Soeharso Ortopedics Hospital In Surakarta)

The Effect of Health Service Quality and Brand Image on Patients Loyalty, With Patients Satisfaction as Mediating Variable (A Study in Vip Ward Of Prof. Dr R Soeharso Ortopedics Hospital In Surakarta)

The Importance of Value, Image, Credibility and Trust to Repurchase Intentions in Over-the-Counter Herbal Market in Sub-Saharan Africa

Antecedents of Customer Loyalty and Word of Mouth: A Study on Consumer Durables in Emerging Economies

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