The Effect of Product Quality and Service Quality on Repurchasing Intention

Rizki, Erwin Fiki; Juliati, Ratih; Praharjo, Ardik

doi:10.22219/jamanika.v1i4.19407

Cited by 8 publications

(12 citation statements)

References 2 publications

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“…The findings of this study are consistent with other studies by Rizki et al (2021) and Nugrahaeni et al (2021), which found a positive relationship between the service quality and the repurchase intention. This study demonstrates how providing customers with good, spotless, quick, comprehensive, and accurate service will increase their satisfaction and likelihood of making repeat purchases.…”

Section: Positive Effect Of Service Quality On Repurchase Intentionsupporting

confidence: 93%

“…Lovelock & Wright (2012) also stated that if the service quality or quality of service provided by the company approaches or exceeds what consumers expect, then consumers will feel happy, and will really enable consumers to participate to make a repeat purchase. Research by Nugrahaeni et al (2021) and Rizki et al (2021) that demonstrates that service quality variables have a favorable relationship on repurchase intention variables or repurchase interest supports this argument.…”

Section: Literature Review and Hypothesis Developmentmentioning

confidence: 90%

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The Influence of Brand Image, Service Quality, And Customer Satisfaction On Repurchase Intention

Harmawati,

Dewanti

2023

J. of Mgmt. & Bus. Insight

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Purpose- This study aims to analyze the effect of brand image, service quality, and customer satisfaction on repurchase intention (a survey of consumers at McDonald's Sultan Agung Yogyakarta). Design/Methodology/Approach- This study used a quantitative approach using a questionnaire as a data collection technique, and a sample of 151 McDonald's Sultan Agung consumers was obtained. The sampling technique used is the purposive sampique, with the instrument measuring scale using a Likert scale. Hypothesis testing was carried out using multiple linear regression analysis using the SPSS version 25 analysis tool. Findings- The results of this study indicate that: 1). The brand image variable has proven to affect repurchase intention at McDonald's Sultan Agung positively. 2). Service quality variable is proven to positively affect repurchase intention at McDonald's Sultan Agung. 3). The customer satisfaction variable is proven to positively influence repurchase intention at McDonald's Sultan Agung. Research limitations/implications- Research findings are expected to be a reference and learning for producers of goods or services that to grow or retain consumers to be interested in making repeat purchases, there are many factors that influence it. This research reveals that brand image, service quality, and customer satisfaction influence consumers to be interested in making repeat purchases. Originality/value- Studies on consumer behavior in the food and beverage business are quite limited, and there are minimal studies that use fast food restaurants as research subjects to measure the level of consumer repurchase interest. The study reveals factors that are thought to influence the level of consumer repurchase interest in a fast food restaurant.

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Section: Positive Effect Of Service Quality On Repurchase Intentionsupporting

confidence: 93%

Section: Literature Review and Hypothesis Developmentmentioning

confidence: 90%

The Influence of Brand Image, Service Quality, And Customer Satisfaction On Repurchase Intention

Harmawati,

Dewanti

2023

J. of Mgmt. & Bus. Insight

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“…Kualitas produk dianggap penting karena mencerminkan kemampuan produk untuk memenuhi atau melebihi harapan konsumen (Made, 2021). salah satu faktornya adalah kualitas produk yang dijadikan sebagai tingkat kemampuan produk untuk memenuhi apa yang diharapkan konsumen dari suatu produk yang dimilikinya (Rizki et al, 2021). Kualitas suatu produk adalah keadaan fisik, fungsi, dan sifat suatu produk yang bersangkutan yang dapat memuaskan selera dan kebutuhan konsumen (Mokoginta et al, 2022).…”

Section: Literature Reviewunclassified

“…Kualitas rasa memiliki pengaruh yang positif signifikan terhadap niat pembelian kembali. (Maulana & Sukresna, 2022), (Made, 2021), (Rizki et al, 2021), (Mokoginta et al, 2022) serta (Pasaribu et al, 2019). Berbanding terbalik dengan hasil (Werdiastuti & Agustiono, 2022).…”

Section: Literature Reviewunclassified

Quality of Experience in Moderate Lifestyle, Brand Awareness and Quality of Taste on Repurchase Intention

Amelia,

Bintarti

2023

Dynamic MJ

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This study aims to determine the effect of lifestyle, brand awareness, and The purpose of this study is to determine the effect of lifestyle, brand awareness, and product quality on consumer repurchase intentions for bottled water products with the Le Minerale brand, and to evaluate the quality of experience as a moderating variable used to weaken or strengthen it. The research method used is a quantitative method in which the object of this research is the people who consume Le Minerale brand mineral water products in the Bekasi Regency area. The size of the respondents taken was purposive sampling, so conditionally it indicated that the required respondent is 70 samples. The data collected was processed using a linear regression test technique, namely the SmartPLS 3.0 application. The conclusions resulting from this study: 1) Le Minerale brand mineral water customers who make purchases feel in accordance with the behavior and a healthy consumptive lifestyle so that they can encourage consumers to do repurchase intention 2) Brand awareness can encourage customer repurchase intentions, because the deeper the customer recognizing Le Minerale Brand Minerale brand mineral waterproducts, the higher the motivation for consumer interest to carry out repurchase intention activities 3) Le Minerale brand mineral water products are guaranteed benefits and freshness, to encourage customer interest to do repurchase intentions 4) Experience quality has role as a predictor moderating variable, so that it cannot moderate lifestyle towards repurchase intention of Le Minerale branded mineral water 5) Quality of experience is able to moderate brand awareness towards repurchase intention of Le Minerale branded drinking water products 6) Quality of experience has a role as a moderating predictor, so the impact on product quality towards repurchase intention cannot be considered.

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“…This is because consumers have experience in making previous purchases. Therefore, repurchase intention is an important part of consumer behavior (Rizki et al, 2021). Repurchase intention can be identified through 3 dimensions as follows (Kim & Moon, 2009)…”

mentioning

confidence: 99%

Implementation of electronic word of mouth and service quality toward repurchase intention at K Club Ubud Resort

Piani,

Sari,

Mataram

2024

JASTH

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This study aims to know the implementation and the influence of electronic word of mouth (E-WOM) and service quality towards repurchase intention at K Club Ubud Resort and determine which factors are the most dominant in increasing repurchase intention. The data collection used was observations, documentation, questionnaires, interviews, and literature studies with a total sample of 31 which was determined by the non-probability sampling method, namely saturated sampling. The data analysis technique is a mixing method design that refers to the explanatory sequential design, where quantitative analysis uses multiple linear regression analysis in the first stage and then is analyzed in more depth with qualitative descriptive analysis. The results of this study conclude that K Club Ubud Resort has implemented electronic word of mouth and service quality, where the determination coefficient found is 77,6%. The dominant factor based on the effective contribution value shows that service quality has the highest score (49,5%), followed by electronic word of mouth (28,1%). This phenomenon is caused by the stipulation of service standards which are the source of consumer satisfaction at K Club Ubud Resort. With excellent service, consumers will feel satisfied and will come to visit again (repurchase intention). Besides that, consumers will also promote the products they bought previously at K Club Ubud Resort either by word of mouth or through social networking sites.

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The Effect of Product Quality and Service Quality on Repurchasing Intention

Cited by 8 publications

References 2 publications

The Influence of Brand Image, Service Quality, And Customer Satisfaction On Repurchase Intention

The Influence of Brand Image, Service Quality, And Customer Satisfaction On Repurchase Intention

Quality of Experience in Moderate Lifestyle, Brand Awareness and Quality of Taste on Repurchase Intention

Implementation of electronic word of mouth and service quality toward repurchase intention at K Club Ubud Resort

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