The effect of servicescape in Tasik Halal Culinary Festival on the image of Tasikmalaya

Koeswandi, Tika Annisa; Sulastri, S.; Fauziyah, Azizah

doi:10.1201/9781003131465-98

Cited by 1 publication

(2 citation statements)

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“…This research concludes that this research is in line with Kaur (2017), Castro et al, (2017) and Koeswandi et al, (2019) that through digital marketing, manufacturer can be reduced and it also reduce external service costs, advertising costs, promotion costs, processing fees, interface design costs, and control costs. While consumers are given the opportunity to be able to provide responses from information delivered by a product virtually and producers are able to provide faster and satisfying services.…”

Section: Discussionsupporting

confidence: 87%

“…While consumers are given the opportunity to be able to provide responses from information delivered by a product virtually, and producers are able to provide faster and satisfying services. In addition, through digital or virtual brand awareness can be developed and product images can be built, this is because through digital media, old consumer and new consumer meetings can occur (Kaur, 2017); (Castro et al, 2017); (Koeswandi et al, 2019). According to Kaur (2017) digital marketing contains six characteristic, as follow:…”

Section: Introductionmentioning

confidence: 99%

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Digital Marketing Design to Increase Tourism Visit and Maintain the City Image

Koeswandi

Fauziyah²,

Nurfitriya³

2020

J.Rev

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In 2020, the advance technology of business activity has come to the phase where the promotion is in a form of digital marketing. It promotes to a broader range of costumer. A design on how digital marketing affects the tourism visit and city image is needed. This research is descriptive qualitative research involving the implementation of digital marketing conducted by the City Government of Tasikmalaya and the Department of Tourism, Youth and Sports through the Tasik October Festival event. Data collection techniques was literature study and interviews with the organizers of the Tasik Oktober Festival event. The data were then analyzed descriptively using data triangulation techniques. This research found that a design of digital marketing that consists of quality website, strong social media presence, enganging content and mobile-friendly, a virtual brand awareness can be developed and product images can be built, this is because through digital media, old consumer and new consumer meetings can occur

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Section: Discussionsupporting

confidence: 87%