The Effect of Study Program Accreditation on Decision-Making of New Students Through Promotion in Higher Education in Mojokerto

Abstract

The research was conducted at a university in Mojokerto Regency. The selection of this area is because Mojokerto district has a geographical location close to the city of Surabaya, the capital of the province of East Java and Malang, which we know as a student city in Indonesia. This study aims to analyze the accreditation of decision-making through promotion. The method used in this study uses a quantitative method with an explanatory research design, which means explaining the relationship of each variable in selecting the sample using probability sampling with a random sampling approach. The analytical tool used is to use a validity test and a reliability test where the instrument is declared valid if r count r table, while it is declared reliable if the Cronbach alpha value is 0.60. hypothesis testing using techniques analysis SEM (structural equation modelling) or AMOS (analysis of moment structure). The steps taken in the SEM analysis are by developing a model based on concepts and theories, construct-path chart, Conversion of a path diagram to a structural model, elect matrix input, Solution standard model, and goodness evaluation of fit index and Interpretation and modification. The results of hypothesis testing in this study indicate that the three hypotheses have a significant effect, and the promotion variable is able to mediate the study program accreditation variable on decision-making.

Designing the Decision Support System to Determine the Major and Higher Education Institution based on Preferences of Prospective Students

“…The literature review was conducted to identify the criteria and sub-citeria for determining a major and higher education institution. There were 6 criteria obtained from literature review, tuition fee, scholarship, infrastructure (sub-criteria: library, classroom, laboratory, wifi), curriculum, quality (sub-criteria: accreditation, average study duration, achievement), and reputation (Agrey and Lampadan 2014;Harahap et al 2021;Wilkins, Shams, and Huisman 2013;Wulandari et al 2022). These 6 criteria were validated by interviewing and distributing questionnaires to respondents.…”

Pengaruh Promosi an Produk Terhadap Pengambilan Keputusan Memilih Madrasah

“…Hal tersebut di uraikan dalam penelitian yang dilakukan oleh (Khoirul Anwar, Suyitno, Umi Nur Afifah, Imriani Idrus, 2023) selain itu (Munarsih, Akbar, & Sudarsono, 2020)mengungkapkan bahwa promosi yang dilakukan oleh sekolah akan memiliki damppak positif terhadap minat sekolah. Hipotesis kedua menyatakan bahwa promosi memiliki pengaruh dominan terhadap keputusan memilih madrasah, jawaban sementara tersebut didukung oleh penelitian yang dilakukan oleh (Azkiyah, Kartiko, & Mitra Zuana, 2020;Kango, Kartiko, Zamawi, Gorontalo, & Ummah, 2019;Rosmaniar, 2019;Wulandari, Kurniawan, Kori'ah, Kusumaningrum, & Kartiko, 2022) yang menyatakan promosi menjadi faktor dominan mempengaruhi keputusan memilih sekolah.…”