The Effect of Trust and Perceived Risk on Consumers' Online Purchase Intention

Zhu, Dauw-Song; O'Neal, Gwendolyn S.; Lee, Zui-Chih; Chen, Yen-Hsun

doi:10.1109/cse.2009.338

Cited by 20 publications

(20 citation statements)

References 57 publications

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“…Although online trust has been under many investigations, there are few empirical studies that have confirmed the link between the trust and the purchase intention. The online trust was found to have significant yet indirect effect on purchase intention (Kim and Lennon, 2013;Zhu, et al, (2009). These two studies confirmed the effect mediated through customers' perceived risk.…”

Section: H1: Customers' Perceived Risk Is Negatively Related To Theirsupporting

confidence: 61%

“…However, the major limitation in measuring such consequence is (1) lack of access to the actual purchase and (2) invalid measurement of satisfaction if the purchase does not take place but is only assumed. As such, many researchers turned to measure purchase intention (Shankar, et al, 2002;Urban, et al, 2009;Zhu, et al, 2009). The purchase intention in the current study is defined as the likelihood that an online purchase may take place on a website.…”

Section: H1: Customers' Perceived Risk Is Negatively Related To Theirmentioning

confidence: 99%

See 1 more Smart Citation

Direct and Indirect Effects of Perceived Risk and Website Reputation on Purchase Intention

Tangmanee¹,

Rawsena²

2016

IJRBS

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Success in electronic commerce relies greatly on customer's trust. While other studies have examined various factors affecting the online trust, a few have researched on the joint effects of perceived risk and website reputation on purchase intention using online trust as a mediator. The current study attempts to fill the gap. 300 samples of online shoppers participated in web-based questionnaires using a quota sampling technique. Based on the confirmatory factor analysis (CFA), the measurement is valid and reliable. Using the structural equation modeling (SEM) technique, we confirmed the significant direct effects of the perceived risk and the website reputation on the purchase intention. Furthermore, both factors did have the significant indirect effects on the intention through the online trust. In addition to extending theoretical insight into the online trust as a mediator for the effects of the perceived risk and the website reputation on the purchase intention, web-based vendors may adopt the findings to adjust their online stores to raise customer's trust and ultimately increase the possibility of the purchase.

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Section: H1: Customers' Perceived Risk Is Negatively Related To Theirsupporting

confidence: 61%

Section: H1: Customers' Perceived Risk Is Negatively Related To Theirmentioning

confidence: 99%

Direct and Indirect Effects of Perceived Risk and Website Reputation on Purchase Intention

Tangmanee¹,

Rawsena²

2016

IJRBS

View full text Add to dashboard Cite

show abstract

“…Their findings indicate that there are negative relationships between trust and perceived risk and between perceived risk and attitude towards online purchasing, while there is a positive relationship between attitude towards purchasing and purchase intention. Zhu, O'Neal, and Lee (2009), who also used the TAM theory to develop a consumer trust model, concluded that trust, as well as perceived ease of use, perceived usefulness, and perceived risk significantly impact consumers' purchase intention.…”

Section: Influence Of Trust On Consumer Behaviormentioning

confidence: 98%

The impact of consumer trust on attitudinal loyalty and purchase intentions in B2C e-marketplaces: Intermediary trust vs. seller trust

Hong

HwiHyung

2011

International Journal of Information Management

482

275

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“…Whereas in a study on Chinese consumers Yaobin & Tao, (2007) integrated initial trust with TAM to explain online shopping behavior which demonstrated the significant effect of perceived usefulness, consumers' trust propensity, website security and vendor reputation on initial trust. Zhu et al, (2009) proved that besides perceived usefulness and ease of use, perceived risk when integrated with trust have significant impact on purchase intentions. Yang et al, (2004) concluded that affective attitude did not play a mediating role for cognitive attitude to induce information system use.…”

Section: Technology Acceptance and Related Studiesmentioning

confidence: 96%

Product Recommendations over Facebook: The Roles of Influencing Factors to Induce Online Shopping

Kumar¹,

Ramachandran²,

Panboli³

2014

ASS

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Facebook being the most popular social media platform in India, its prevalence among consumers, brand companies, and their growth through e-commerce needs to be studied to prove if word-of-mouth interactions among friends on Facebook induce one to shop online. A sample of 395 Facebook users who also buy online was studied to understand the interactions among technology acceptance factors, knowledge sharing factors and social influence factors upon the attitude towards Facebook as a source for online buying and the intention to use Facebook as a means for online shopping using structural equation modelling. As for TAM Factors, perceived enjoyment had insignificant role in sharing information on products among Facebook friends, and other factors did not induce one to indulge in WOM sharing. Among the knowledge sharing factors, the reputation of the recommender of product information and expected reciprocal benefit among Facebook users had less significant effect only, whereas altruism towards fellow Facebook users, trust in recommendations, expected relationships had no direct influence upon the attitude towards Facebook as a source for online buying. Among the social influence factors, brand social network based word of mouth communication, perceived social acceptance among friends in Facebook, and group and community identification among Facebook members did not induce one to use Facebook as means for shopping online. Whereas the need for online social connection was partly responsible for the intention to use Facebook as a means for online shopping (β=0. 145) connotes that Facebook as a platform for keeping in touch with friends overrides the purpose of using Facebook as a means for product information sharing. Keywords: Facebook, word of mouth communication, factors influencing intention to shop onlineBeing present in Facebook(social media), organisations tend to connect more with their customers to serve them better, create leads, research on customer trends, draw feedback in order to perform better than competition. By immersing into social media, e-commerce sites are staggering to effectively use advertising on social media to drive their transactions. Though advertising spends on digital media keeps rising in tune with the annual growth www.ccsenet.org/ass

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The Effect of Trust and Perceived Risk on Consumers' Online Purchase Intention

Cited by 20 publications

References 57 publications

Direct and Indirect Effects of Perceived Risk and Website Reputation on Purchase Intention

Direct and Indirect Effects of Perceived Risk and Website Reputation on Purchase Intention

The impact of consumer trust on attitudinal loyalty and purchase intentions in B2C e-marketplaces: Intermediary trust vs. seller trust

Product Recommendations over Facebook: The Roles of Influencing Factors to Induce Online Shopping

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