The Effects of Health Consciousness on Environmentally Sustainable Textile Furnishing Product Purchase

Abstract

The environmental and health issues in using textile furnishing products have grown, but previous studies have not investigated health‐related antecedents that influence consumers’ purchase intentions of environmentally sustainable textile furnishing products (ESTFP). This study examined the antecedent role of health consciousness influencing consumers’ attitudes, subjective norms, perceived behavioral control, and purchase intention regarding ESTFP. Analysis of data from an Internet‐based survey of 302 US shoppers indicated that consumers with a higher level of health consciousness were likely to have more favorable attitudes, stronger subjective norms, greater perceived behavioral control, and consequently stronger purchase intentions toward ESTFP. The results support the effect of consumers’ health consciousness on ESTFP and extend the application of the theory of planned behavior to the purchase of textile furnishing products.

Green food purchasing behaviour: a multi-method approach of Generation Y in a developing country

“…Environmental knowledge, organic food knowledge and health consciousness significantly influenced behavioural intention, being second only to attitude. Other studies, such as that of Gam et al (2020), supported the TPB theoretical framework in explaining the consumers' purchasing behaviour concerning organic textile decor, incorporating health consciousness in the model. Wu et al (2022) incorporated environmental knowledge into TPB and had positive results in explaining waste management behaviour.…”

“…The influence of health consciousness was positive on purchase intention, demonstrating concern for health with the intake of natural products (Gam et al ., 2020; Paul and Rana, 2012). The results of Gam et al .…”

“…The influence of health consciousness was positive on purchase intention, demonstrating concern for health with the intake of natural products (Gam et al ., 2020; Paul and Rana, 2012). The results of Gam et al . (2020) supported the TPB theoretical framework in explaining the effect of health awareness on consumers' purchasing behaviour concerning organic textile decoration.…”

“…TPB model has been applied in different contexts, such as green hotels and restaurants (Fielding et al ., 2008; Yadav and Pathak, 2016), green products (Kim and Choi, 2005), organic textile decoration (Gam et al ., 2020) and recycled clothing (Chaturvedi et al ., 2020). Consequently, the TPB has been a practical framework for predicting purchase intentions for organic foods in various contexts (de Toni et al ., 2018; Nguyen et al ., 2019; Tarkiainen and Sundqvist, 2005; Yazdanpanah and Forouzani, 2015; Zayed et al ., 2022).…”

“…The intention for organic food, however, may also be related to the search for healthier and more nutritious food, less harmful to the environment (Chen, 2007; de Toni et al ., 2018; Smith and Paladino, 2010; Tarkiainen and Sundqvist, 2005), compatible with a sustainable lifestyle (Gam et al ., 2020), favourable to good physical conditioning (Khayyam et al ., 2021) and related to an interest in well-being and self-care (Teixeira et al ., 2021).…”