The effects of product reliability on brand image, repurchase intention, and word-of-mouth in the context of home meal replacement -The moderating role of the manufacturer type -

황진수,; 윤영진,; 김현준,

doi:10.21298/ijthr.2019.1.33.1.217

Cited by 4 publications

(4 citation statements)

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“…Changes such as economic development, reduced family and individual population structures, and an increase in female social participation are increasing the consumption of HMRs among Vietnamese consumers [11][12][13][14][15][16]. However, given the limited number of studies on the Vietnamese HMR market, the results of this study could be considered as pioneering this area of research.…”

Section: Theoretical Contributionsmentioning

confidence: 99%

“…Economic growth, urbanization, population structure, reduced family size, and increases in female participation in the work force are key factors contributing to growth in the Vietnamese home meal replacement (HMR) market [11][12][13][14][15][16]. Given all these factors, this market is expected to achieve remarkable growth as it replaces stay-at-home meals.…”

Section: Introductionmentioning

confidence: 99%

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Effect of Food Consumption Values of Vietnamese Consumers on the Reliability and Purchase Intention of Korean Home Meal Replacements

2022

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The Vietnamese home meal replacement (HMR) market is expected to face intensified competition due to economic development and urbanization. This study analyzes how the food consumption values of Vietnamese consumers affect the perceived reliability and intention to purchase Korean food in the form of HMRs and provides basic data to establish strategies for Korean HMRs to secure an advantage in an intensely competitive market. A survey was conducted with Vietnamese consumers who had used Korean HMRs before and are constantly using HMRs on a regular basis. To analyze the relationships between food consumption values, the reliability of Korean HMR, and the intention to purchase Korean HMRs, exploratory factor analysis, reliability analysis, confirmatory factor analysis, and covariance structural models were used. Among the factors of food consumption value, health, safety, time saving, and convenience have a positive effect on the reliability of Korean HMRs, while family and cost-effectiveness do not. Moreover, this reliability has a positive effect on the purchase intention of Korean HMRs. This study is significant in that while investigating Korean HMRs, it is pioneering research on Vietnamese consumers regarding HMRs. Therefore, the results of this study can be used to secure the competitiveness of Korean HMRs in the Vietnamese market.

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Section: Theoretical Contributionsmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Effect of Food Consumption Values of Vietnamese Consumers on the Reliability and Purchase Intention of Korean Home Meal Replacements

2022

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“…즉, 재구매 의도가 높다면 미래에도 소비자가 그 상품을 계속 구매해 사용할 가능성이 높다는 것이다. 이러한 재구매 의도는 직접적인 소비행위로 연결되는 강한 특성이 있기 때문에 실질적인 재구매 행동과 연관성이 매우 높다 [10].…”

Section: 재구매 의도(Repurchase Intention)unclassified

The Effect of Quality Factors of Meal Kit Shopping Platforms on Brand Image and Repurchase Intention

Kim¹,

Shin²,

Hong³

et al. 2023

APJCRI

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Following the change in lifestyle after the COVID-19 pandemic, consumers began to pay attention toHMR, and the market grew significantly accordingly. In particular, Meal kit has established itself as a mainstream in the HMR market including online Fresh Food, and related companies are fiercely competing to lead the market. In this study, we analyze the influence relationship between quality factors and brand image on meal kit shopping platforms, and confirm the relationship with repurchase intention to suggest future strategic directions for meal kit sellers. Quality factors were classified into information quality, system quality, service quality, product quality, and delivery quality. For the study, a survey was conducted on consumers in their 20s and older who had purchased meal kits online. The statistical program SPSS 23.0 was used for the analysis of the questionnaire, and Smart PLS 4.0 was used for hypothesis testing. The results of the study can be summarized as follows. First, information quality had a significant impact on brand image. Second, system quality had a significant impact on brand image. Third, service quality had a significant impact on brand image. Fourth, product quality had a significant impact on brand image. Fifth, delivery quality had a significant impact on brand image. Sixth, brand image had a significant impact on repurchase intention. Through this study, meal kit sellers will need to establish a market response strategy in the direction of enhancing the brand image through systematic management plans as well as improving the quality of the shopping platform to secure a competitive edge.

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“…These rapid social and economic changes in terms of urbanization and shrinking household size have also contributed to the growth of the home meal replacement (HMR) market [17][18][19][20], with the Vietnamese HMR market especially being expected to grow further. In Vietnam's HMR-related market, the growth of the convenience store market, which is the main purchase channel for HMR, and the contraction of the traditional market, are in line with increased income levels due to urbanization and the emergence of young consumers [21].…”

Section: Introductionmentioning

confidence: 99%

Home Meal Replacement (Convenience Food) Consumption Behavior of Single-Member Households in Vietnam by Food Consumption Value

2022

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The home meal replacement (HMR) market in Vietnam is expected to grow due to economic growth and the associated reduction in household size resulting from this. This study sets the development direction of HMR products and establishes product marketing strategies in the Vietnamese market through market segmentation of single-member households. Our survey targeted single-member households with regular HMR experience. Food-consumption value is used to identify market segmentation and differences in purchase behavior, such as preferences for a specific HMR type, the importance and performance of HMR selection attributes, and the demand for product development. The single-member households in Vietnam are segmented by purchasing simplicity and convenience, considering multiple options, and purchasing family safety. The family-oriented culture of Vietnam influences the evaluation of family safety, while the situational value reflects climate features. Meanwhile, taste, expiration date, sanitation, and nutrients are found to be key attributes. This study targets the impact of these effects on single-member households, given that household size is rapidly decreasing in Vietnam and there is a lack of research on the Vietnamese HMR market. Additionally, it highlights the influence of Vietnam’s culture and climate characteristics by utilizing segmented markets, which can also be utilized to develop market-tailored HMR products and to derive appropriate marketing strategies.

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The effects of product reliability on brand image, repurchase intention, and word-of-mouth in the context of home meal replacement -The moderating role of the manufacturer type -

Cited by 4 publications

References 0 publications

Effect of Food Consumption Values of Vietnamese Consumers on the Reliability and Purchase Intention of Korean Home Meal Replacements

Effect of Food Consumption Values of Vietnamese Consumers on the Reliability and Purchase Intention of Korean Home Meal Replacements

The Effect of Quality Factors of Meal Kit Shopping Platforms on Brand Image and Repurchase Intention

Home Meal Replacement (Convenience Food) Consumption Behavior of Single-Member Households in Vietnam by Food Consumption Value

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